YouTube-logo. (REUTERS/Lucy Nicholson)
YouTube certainly does not want that Facebook is stepping on its toes in the streaming video space, that goes a long way to explain why YouTube CEO Susan Wojcicki has just been told that the social networking giant to “back to the baby pictures.”
Wojcicki’s candid comment came during a recent on-stage interview at the Code Media conference in Huntington Beach, California, and suggests that the Google-owned company is more than a little nervous about Facebook’s ongoing work to expand the video presence.
Asked what she thought about Facebook, Wojcicki responded by saying must “focus on what they are focusing on … they have to go back to the baby photos and share.” The audience loved that, and the host immediately labeled as “the quote of the evening.”
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Wojcicki went on: “I’m not an expert on Facebook … they should do what is best for their company … we have to fight for the content.”
Her suggestion that Facebook should return to its roots comes in a challenging time for YouTube, as well as the social networks. The huge amount of data hitting their servers makes it increasingly difficult for the monitoring of the content, a number of which were deemed unsuitable.
YouTube has 400 hours of video uploaded every minute and the company is now building a team of 10,000 people to check the content, supported by an analytical software.
Abuse, hate, and other questionable content on services such as YouTube and Facebook, is a growing problem, and there have also been reports of outside interference in the US elections by using the online services.
The resistance appeared to come to a head last year, giving Facebook CEO Mark Zuckerberg to double down on the efforts to his site directly. At the start of 2018, the Zuck told Facebook is more than two billion users, they would see less public messages from companies, brands and media, and more from friends, family and groups — in essence, to come back on that “baby pictures.” He has even admitted that the changes would see users spend less time on the platform, but insisted he was cool.
As the platforms continue to tweak their websites to better manage content, Facebook is also pushing on with plans to make video a larger part of its services. It is made up of a ton of the changes of the past few years, most recently the introduction of a Look, a YouTube-like feature that brings original content, live broadcasts, and other videos of the likes of the MLB, NBA, National Geographic, and Time.
Wojcicki insisted that despite the Facebook video efforts, which are trying to lure makers of its site, YouTube will be just fine, you say, “always take your competitors seriously, but you don’t have to win by watching to the rear and look around.”
Facebook can also back to the baby photos, but there is little sign of the back to draw on the video-efforts, a reality that should keep YouTube and other video-streaming space on their toes and constantly innovate.