Yara, IBM to offer digital services to farmers

FILE PHOTO: A man stands near an IBM logo at the Mobile World Congress in Barcelona, Spain, February 25, 2019. REUTERS/Sergio Perez

OSLO (Reuters) – Fertilizer maker Yara International and IBM plan to launch digital services agriculture, later this year to help boost the proceeds, eventually targeting 100 million hectares, or close to 7 percent of the agricultural land worldwide, ” she said.

Norway-based Yara is one of the world’s largest fertilizer makers, reporting sales of $12.9 billion last year from operations in more than 60 countries.

Weather data will be under the specific areas of cooperation between the two companies, a combination of analysis of several IBM units with Yara’s knowledge of the crops.

“The joint platform will not only provide hyperlocal weather forecasts, but will also provide real-time actionable recommendations, tailored to the specific needs of the individual fields, crops,” the companies added.

As the joint platform expands, the companies will seek to integrate with IBM Food Trust, a blockchain-enabled network of the food chain players.

“This will ensure greater traceability and supply chain efficiency, and ways to tackle food fraud, food waste and sustainability,” the companies said.

Reporting by Victoria Klesty, writing by Terje Solsvik, editing by Alexandra Hudson

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