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World cup 2018: Who are the social media winners?

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2018 FIFA World Cup: What to know

2018 FIFA World Cup: Where is it, how many teams play and how does the tournament work?

Football fans across the world eagerly after the World Cup, which kicked off on Thursday as host nation Russia hammered Saudi Arabia 5-0 in the tournament opening game.

Off the field, but the 32 competing countries’ social media efforts are closely followed by fans eager for news and to catch a glimpse of their favorite players. So, which teams have the greatest social media impact?

Social media and data analytics firm Shareablee has been carefully keeping track of teams’ social media activities in the month prior to the tournament. For the national team of profiles on Facebook, Peru had the most actions (likes, comments and shares) per post on the average, according to Shareablee data, followed by France, Portugal, Germany and Argentina.

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Peru, which is his first World Cup appearance since 1982, will begin their campaign against Denmark on Saturday.

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On Twitter, the English football team profile had the most actions per tweet, on average, Shareablee says, followed by France, Egypt, Portugal and Argentina.

England, who has not won the World Cup since 1966, plays Tunisia in its opening match on Monday.

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Egypt, making its first World Cup appearance since 1990, has also been generating a lot of buzz on social media.

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Egypt players have been receiving the most fan engagement per post on average on both Facebook and Twitter, with star striker Mohamed Salah leads the team. Squads are defined as a grouping of the players’ Facebook profiles.

Social media giants are stepping up their efforts in preparation for the World Cup. Twitter, for example, unveiled a host of new features aimed at football fans.

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Facebook is offering fans a special World Cup profile picture frames as augmented reality stickers of the star players for Facebook Camera, AdWeek reports.

Follow James Rogers on Twitter @jamesjrogers

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