In the booming business of HQ Trivia
Apps such as HQ Trivia have taken Apple’s App Store and the Google Play Store by storm, but what is behind the game… and where is all that money come from? Fox News’ Lauren Blanchard has the inside scoop on the mobile trivia game that let people attack what they do twice a day, in order to win some cold hard cash.
It’s the smartphone trend that people drop what they are doing in the middle of the day, and that for a chance to earn some cold hard cash.
Apps such as HQ Trivia have taken Apple’s App Store and the Google Play Store by storm, with its HQ holding the top spot for games in both stores. And with good reason — HQ Trivia, which was developed by the Vine creators Rus Yusupov, and Colin Kroll, routinely gets more than 1 million players per game.
“We think that if we can get millions of people to go for 15 minutes, 7 days per week, that is incredibly powerful,” We said.
The app was launched in August 2017, and started handing out small prizes. Recently, the show began awarding sponsored prizes, including a pair of custom Nike shoes, and $250,000.
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HQ-broadcasts at 9 p.m. and every night, and at 3 a.m. ET during the week, with each game ranging between 12 and 15 questions. It is produced from an office in Lower Manhattan that is no larger than a two-bedroom apartment, housing a workforce of less than 30 persons.
“It just goes to show that you don’t need a team of 1,000 people to create something that’s truly disruptive and transformational,” We said.
A part of HQ success can be attributed to the fast talking host, Scott Rogowsky, who has become an internet icon in his own right. His followers know him by many nicknames, such as “Fall Trebek,” “Quiz Khalifa,” and “Quizzie McGuire.”
“It doesn’t matter what they do, people stop to play, at school, at the office, it’s incredible.” Rogowsky said of the impact of the app on the daily life. “You know, ‘Danger’ is in the air for 30 years, I don’t see why HQ can not be performed for 30 years.”
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But HQ Trivia has the competition. Will Jamieson and his team started with The Q at the end of 2017, which Jamieson quickly took to India and the UK.
Jamieson says apps such as HQ Trivia and Q are changing the landscape for advertising on smartphones.
“It’s not just trivia, anyway? It is the format of how it is consumed,” Jamieson said. “This is one of the few models where I think advertising can make the product better instead of compromising the core of the brand.”
According to Jamieson, the sky is the limit for what apps like his can offer to viewers who are willing to put their trivia skills to the test — from airline tickets, traveling all over the world.
“That is the price that you are competitive, where the brand is getting the recognition and the end user is getting something that they want,” Jamieson explained. “It’s not really an ad, it is an experience.”
But Rogowsky says that the game is also all about a much-needed break from the stress of everyday life.
“It’s been 15 minutes,” Rogowsky said. “You’re in and out, it is a perfect place in the middle of the day or in the evening before you go to bed. I think people are planning their days around it now.”