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Winston Gerschtanowitz: System ratings needs to change’

Presenter Winston Gerschtanowitz is that it is a system that allows for the viewing of television programmes is to be measured, at the last minute should be. The data protection act is out of the way, he said Monday in a meeting with The newspaper (€).

“Habits are changing, slowly. However, with the simple touch of a button, for example, At, you will have a much better and more accurate analysis than through the sight examination,” said Gerschtanowitz. “It seems that there are but a of 1250 chassis in the Netherlands, who are the audience measurement.”

“Because of the law of privacy, is now, through digital service providers to be measured, since the personal data of the users are protected, but the system will have to be,” says the 43-year-old presenter. “I’m not saying that the figures for my own benefit, but for more specific knowledge and data, we are able to invest in content that will last longer than a day of shelf life.”

It Gerschtanowitz-presented Dancing on ice pulled in the last few weeks, between 400,000 and 750,000 of viewers on a Saturday night. “You don’t know as well what numbers are you happy to be in this period of time,” says the presenter on this subject. “Sometimes it seems like people like to say,” That’s a flop, but with a Dancing on ice score, we are in the week of the show for at least 200.000 viewers something extra. You can’t be alone on the morning after the broadcast, saying: ‘the audience’.”

90Zo be to take a look, and luistercijfers, calculated

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