News

Why the fashion world should bet on wearables

Who wearables says, think generally to mallets of smartwatch or Oscarjurken that interact with Twitter. Nothing fashionable, you would think, but nevertheless, there can a lance be broken for a better cooperation between the functionality of the tech and the aesthetics of fashion.

© KS

‘Wearables’ is a word that you usually only painful hip suits hear used. I swear that I was once a PR is a headphone wearableheb heard the name mentioned. Although very sad – technically, was that statement not in addition to. Marketinggewijs also not. Wearables are hip. They are the future. But most wearables are, above all, still not particularly wearable.

That if I experience personally when I acquainted with the newest roll of Fitbit: the Fitbit Ionic. The first smartwatch of the most famous fitnesstrackerproducent was very professionally presented in a luxurious resort in Mallorca, where the gathered press, the versatility of these so much more than a sports watch, if testing by a lot of sports. My ontmaagding so there was one with a lot of sweating involved, but I understood immediately why people are persuaded to go for bracelets that all kinds of data to track — all were the text messages from my fresh love for my part not on my wrist gedisplayd. Fortunately the surprisingly clear screen, no emoji.

© Fitbit

For a while I was addicted to the thing. I loved all kinds of situations, my heart beat, and went like a mad man looking for ways in which I, my sleep patterns could improve. These are not applications that are new to Fitbit — the smartwatch has a swanky payment function, a way to keep oxygen in the blood to be measured, and a music library to be allowed to tackle – but for a rookie if I was a world that opened. However, I can not at this time inform which heart rate I put my fingers on the keyboard hunt. The monkey came out of the sleeve when I put my arm in my lievelingsblazer wurmde and the gray rubber clashte with the dark blue wool. Not what Martin Margiela had in mind, and so ended up the Fitbit on my nightstand. To be there then to just wait until I’m me again in a sportplunje hoarse.

There is in the tech-world probably a special place in hell for people who years of research from the table wipe by simply form over function, but in itself it is not surprising that aesthetics is an increasingly important component in the design process. When you have a device that occasionally against your ear or in your hand, how it looks may be important, but less critical than when you are technology designs that are literally part of your outfit. Of how yourself to the world presents.

Therefore, it is also logical that large tech count on the fashionable mob to use their new technology to embrace. For instance, Google, fashion designer Diane Von Furstenberg under the arm, in september 2012 its revamped frames of Google Glass on the nose of its models placed during her voorjaarsshow.

Or Apple, that two years later, suddenly a lot of fashion insiders invited to the presentation of the Apple Watch in the famous Parisian concept store Colette and freebies gave them to people as Dior-designer Raf Simons and Vogue editor-in-chief Anna Wintour. That last he even admitted that Apple is a twelve page-long ad in its leaf set, if not income. Apple Watch had never really been a breakthrough in the world of fashion. As Vanessa Friedman in The New York Times wrote: “it does not matter whether the Apple Watch is the most beautiful design of all smartwatch and smartbands, it still looks like a gadget.’

Google Glass

Also I felt with the Ionic around my wrist is not certain myself. I looked like a fitness instructor, someone who left for work a couple of jobs (you can now also tracking, with the new Fitbit), someone who is especially important to find that clothing and accessories are practical. The clashte so with my personality, it was so clearly a ‘useful’ device that it was doomed to be in my oblivion, to end up, even though I was hooked on the functionality. That is frustrating for developers, because their product works — it succeeds, just not to a wide audience such as previous technological advancements that faster did.

Therein lies the biggest challenge for the merger between fashion and technology. The fashion industry runs on originality and self-expression, accessories that look can fully transform, while Silicon Valley just looking for that one device, one application, single app, which as many people as possible at the same time appeals to. Simply a fashion-designer tap to your functional product shape is a simplistic strategy. FastCo Design describes this discrepancy is perfect when the smartwatch discuss Intel in collaboration with Opening Ceremony has brought on the market in 2014.’When designing MICA, Opening Ceremony wanted a metal bracelet that felt luxurious. Intel’s engineers knew an all-metal band would interfere with the device’s tech components. Intel initially designed a square bracelet. Opening Ceremony nudged toward the oval. It took frequent conference calls to come to a design that satisfied both sides.The result of this collaboration is a fairly good-looking product that disguises a screen. If it were more fashionable, it would be less functional. If it were more functional, it would be less fashionable. It’s an economy of tradeoffs.’

Of course, there are the past three years also have beautiful smartwatch on the market. Gear S3 of Samsung and Moto 360 from Motorola have design clearly to the fore. At the same time, there are also fashion designers who are embracing technology, such as Iris Van Herpen that tech is not used to make her clothing more functional, but the aesthetics to obtain them with classical substances are not transferred.

But, all too often, it seems as if fashion designers and tech with each other continue to talk. And that’s because wearables often the wrong approach. When a product evolves, for example from desktop to laptop to smartphone, then it is logical that you as a developer think about how the functionality can take and upgrade it. You will not use the same software for other hardware, and if we smartphones would need to use smaller laptops that are in your hand ” then we walked, now probably not all around with a device.

Moto 360 © Motorola

Why is it then fixed on the idea that a wearable around your wrist or head, must sit? Why we can’t have a function to assign to items of which the form has already been proven? Liza Kindred, founder of Third Wave Fashion, was recorded by the Telegraph: “In order for people to adopt wearable tech, the tech must disappear and the item must be beautiful.”

It is in any case a more interesting way than wristbands ad infinitum to spice up with Swarovski-stones, and that realization begins slowly but surely to filter through. One of the most interesting developments is undoubtedly the Commuter Trucker Jacket with Jacquard, a textile interwoven with cleaning cloth with digital sensing capabilities” for which the company partners with Levi’s. Google came up with the idea by looking at the structure of textile, which, according to them, almost similar to the structure of the touch screens of our smartphones. Why not try to get a couple threads jersey to be replaced by the material that they are in the tech sector?

The future of wearables is not the classic accessories, but in the fabric itself. That also confirms the emergence of companies such as Third Wave Fashion and Manufacture NY, who invest in smart dust, nanotechnology interwoven in the fibers of your clothing. Wearables that are wearable. A bra that your body temperature regulates. A shirt that your body monitors. An underwear -we write it, but what – on the basis of burns you excrement analyze and your health, cortisol levels, and diet evaluates. And all that data, bundled together, in one convenient app. It is a complete integration, a friendly acquisition, a real merger.

“Any sufficiently advanced technology is indistinguishable from magic.” — Andrew C. Clarke

Let us especially not to focus on how fashion and technology differ from each other, but look at their similarities. The ball is in the camp of sectors that are based on money, guts, and wild dreams. And that is exactly what the wearables market needs.

This piece appeared previously on TandemTech

Follow us

Don't be shy, get in touch. We love meeting interesting people and making new friends.

Most popular