Why Nintendo’s gambling on retro consoles paid off

(Credit: Nintendo)

Nintendo is a reboot of the Classic Edition of the NES and SNES consoles, which are 33 and 28 years old; they will ship it on June 29. But anyone who tries to revive two 8 – and 16-bit consoles in a market dominated by the likes of the PlayStation 4 and the Xbox is probably committing business suicide right?

Well, Nintendo is not just anyone. In the first launch of the retro NES Classic by the end of 2016, the company sold approximately 2.3 million units in five months sold out his entire stock by July 2017. Then sold 5 million units of the SNES Classic in a few months.

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