FILE PHOTO: a 3D printed, Whatsapp logo, is on display in front of a Whatsapp messenger logo, in this picture, September 14, 2017. REUTERS/dado Ruvic
SAN FRANCISCO (Reuters) – Facebook Inc’s (FB.O) on Thursday launched a catalog to feature for the WhatsApp messaging app, said in a blog post, the main building of the department of the e-commerce tools as well as the slowly in the direction of monetizing the app, bought it in 2014 for $19 billion.
Facebook has been trying to increase revenues from higher-growth units such as Instagram and Whatsapp, which have 1.5 billion users. The flagship of the News Feed and the product continues to attract big ad dollars, but have a hard time attracting new users.
The move comes after Facebook added an online shopping feature to Instagram in March, which allows users to click a “checkout” option is for items tagged for the sale, and pay for them directly from the app.
The-new-WhatsApp-a tool that stops short, as the transaction will still occur everywhere else. However, small businesses are the primary users of the free of charge WhatsApp Business app, you can now display a “mobile phone store”, the presentation of their goods with pictures and prices.
“We are open for commerce as well as a new chapter,” Amrit Pal, a product manager for WhatsApp messenger, told Reuters. “We hear from businesses every day, and that there’s where they are at with their customers, rather than sending them to a web site.”
The Chief Executive Officer, Mark Zuckerberg, has announced plans to shift the focus to the private chat and the addition of bots and the augmented reality tools in the past few years, encouraging businesses to communicate with consumers on the messaging service.
Facebook said last year that it would begin charging businesses to send marketing and customer service posts in its entirety, at a fixed rate for terms ranging from 0.5 cent to 9 cents per message, depending on the country.
More than 100 companies are now using paid-for-product, in accordance with a WhatsApp spokesman said, while about 5 million are free to make use of WhatsApp for Business services. Facebook has not disclosed the sales turnover of your business messaging activity.
WhatsApp catalog is available to users in Brazil, Germany, India, Indonesia, Mexico, the united Kingdom and the United States of america, and will be rolled out across the whole of the world in the next couple of weeks, ” said the spokesman.
Reporting by Katie Paul; Editing by Christopher Cushing