West-Flanders plays the course as a tourism asset

West-Vlaanderen wants to hawk tourists with the countless cycling classics in the spring.

© Belga

The West-Flemish provinciebedrijf Westtoer wants to be the numerous cycling classics in the spring to play as a tourism asset. The goal is to the many supporters, amateurs and enthusiasts a few days longer in the province, and the regions to know. The associated campaign “Experience the Course” is Friday, presented in Bruges.

In march and april is West-Vlaanderen again the epicenter of the wielervoorjaar with among others, classics such as the Three days of De Panne, the E3-prijs Harelbeke, Kuurne-Brussels-Kuurne and Gent-Wevelgem. That attracts a lot of supporters, amateurs and enthusiasts to the province. That group wants West-Flanders would like a bit longer in the neighborhood, keep them acquainted with the tourist attractions.

“From research, we find that a lot of the cycling enthusiast with family and friends to come here and often stay overnight. We also see that that group certainly has the intention here is more to discover, but there is a gap between the intention and the actually do,” says Luc Abbeloos from Westtoer.

Therefore, Westtoer a promo video made that in the neighbouring countries will be shown, and there is also a quadrilingual website has been developed for the tourists opportunities presents to the region. For instance, tickets with the route of a course on the web site, with the nearest the attractions.

“We want the course, and tourism closer together. Both state experience central. The course is very important. The hospitality industry, the cities, the winkeles plenty. That we must strengthen and widely spread”, said president of Westtoer Franky De Block.

Concretely, it needs to “Experience the Course” to inspire visitors to take a short vacation in the wake of the cycling peloton. Who the races as a spectator, well acquainted with the local flavour of the region, and additional attractions.

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