Well known brands such as Adidas and H&M moves in a circular fashion system

Sixty-four large clothing companies including Adidas, Inditex, Hugo Boss and H&M have individual targets have been issued to the transition to a circular fashion system to accelerate. Old clothing back to the store will be very common.

Recycling © istock

Last spring, were the sixty-four fashion companies have already agreed to at the Copenhagen Fashion Summit to bet more on a faster transition to a circular fashion system. Together they signed the 2020 Circular Fashion System Commitment.


The sixty-four companies representing a total of honderdtweeënveertig fashion brands including Adidas, Zara, Asos, Lacoste, Pull&Bear, Eileen Fisher, Timberland, and Wrangler. By signing, expressed their support for a more circular fashion system and committed they are to have a circular strategy for their company to draw for 2020 to come into force.

Yesterday put the companies in their individual business goals online. In total, there were honderddrieënveertig targets.

Common future

‘Since the signing of the commitment in may of last year, I was very curious about the concrete objectives that the sixty-four companies would turn off”, says Eva Kruse of Global Fashion Agenda.

‘In the meantime we have honderddrieënveertig objectives given, and although they differ per company in terms of focus and the degree of commitment, yet the brands all share a common future by taking steps which a circular fashion industry will lead. That is very encouraging to see.”

Collection of old clothes

All companies are going one or more commitments within four domains: design with an eye to reusability, more collection of used clothing, increase in the sale of used clothing and increase the re-use of textile fibres that come from old and used clothing.


The first evaluation of the progress made by the companies is expected in may 2018.

A clothing brand like Suitsupply is committed, for example, that by 2020, in each store, a take-back scheme rolled out. That way they want to within two years, to 25,000 kilograms of used textiles and leather goods to retrieve.

H&M will take steps in all four domains. For the resale of used clothing, this means, inter alia, that by 2020, forty to sixty percent of all the H&M reversed clothing re-sold or re-used will be. This project realize them in cooperation with a partner which ensures the quality of the collected clothing.

The first evaluation of the progress made by the companies is expected in may 2018.

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