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‘Welcome aboard, Mx’: United Airlines is now offering non-binary gender options in all booking channels’

United says the carrier is working to “build the world’s most inclusive society.”
(iStock; United Airlines)

“Welcome aboard, Mx.”

On Friday, United Airlines has announced that it will now be that non-binary gender options, “in all booking channels”, allowing travelers to identify as male, female, unknown or not specified, and also offer the ability to “Mx.” in addition to Mr. and Mrs. in profiles, according to a press release.

The changes come just over a month after a number of major US carriers have confirmed that they meet the new standard, is represented by two trade groups – Airlines for America and the International Air Transport Association (IATA) – as at 1 June.

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“United is determined to lead the industry in LGBT inclusion, and we are so proud to be the first U.S. airline to offer this inclusive booking options for our customers,” said Toby Enqvist, United Airlines’ chief customer officer, in a press release. “United is excited to share with our customers, whether they identify along the binary of man or woman or not, that we are taking the steps to exhibit our concern for them, while also providing additional training to get us even more welcoming to all customers and employees.”

United also confirmed the employees are trained to better serve all travelers, including the LGBTQ travelers, by learning about “preferred pronouns, and the persistence of gender-norms,” among other problems. The airline worked together with the Human Rights Campaign and The Trevor Project – the latter is an organization that provides crisis intervention services to LGBTQ youth – to design of the training initiatives.

“In addition to the partner organisations, customers and employees, United will continue to work on the build of the world’s most including the airline,” United press release reads.

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Airlines for America and IATA proposed standard aims to make it easy for the airlines to comply with the requirements under US and foreign laws that the passenger information must match what is on the form of ID used for travel.

United, American, Southwest, Alaska and Delta have already agreed to adopt the new standard, the US has confirmed Today in February.

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The Associated Press contributed to this report.

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