FILE PHOTO: the logo of The indian e-commerce company, Flipkart can be seen in this illustration photo in January 29, 2019. REUTERS/Danish Siddiqui/Illustration
BENGALURU (Reuters) – the Walmart Inc.-the Indian unit of Flipkart, is set to roll out a video service for all of our 160 million people this month, and the e-commerce company is looking for new ways to increase the user base in smaller cities and towns, it said on Monday.
“The majority of consumers, the first point of contact with the internet is by means of online video content, and statistics suggest that it is the video content, entertainment and play an important role in bridging the gap for consumers to make online and e-commerce experience,” a company spokeswoman told Reuters over the telephone.
Flipkart, based in the southern city of Bengaluru, he said that it would offer movies, short films and web series, on the app, but the adds will not venture into the original content at the moment.
Access to affordable smart phones and cheap internet in India, a growth of the market for on-line streaming companies. Locked in a fierce battle for market share in the country’s e-commerce companies are looking to the past, in major cities such as Mumbai, Delhi and Bangalore in the next phase of its growth.
Flipkart competes with the Amazon.com Inc-the Indian unit of the country. In contrast to the Amazon Prime video service, Flipkart do not charge fees to users for streaming, and it does not launch a separate application for these services, the spokeswoman said.
“We have rolled out the test in under 1% of our customers are currently planning to take it up to 100% in the next 20 days,” she added.
As Bloomberg reported, bloom.doc/31mb92q that Flipkart plans to launch, citing people familiar with the plans. The report said Flipkart would have a license for the content from production companies such as Walt Disney Co., and the local studio, Balaji Telefilms.
Amazon currently charges 999 rupees per year ($14.15), or, for 129 rupees($1.83) a month for the Prime membership.
Reporting by Nivedita Bhattacharjee in Bengaluru; Editing by Subhranshu Sahu