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Walmart, in Mexico, is launching grocery shopping orders via WhatsApp

FILE PHOTO: A Walmart sign is displayed at a wal-mart store in Mexico City, Mexico, on March 28, 2019. REUTERS/Edgard Garrido

MEXICO CITY (reuters) – Walmart’s Mexico unit, has begun offering grocery delivery in the Superama stores, via the messaging service WhatsApp, the retailer said on Monday, in a new pitch to attract buyers outside of the bricks-and-mortar stores.

WhatsApp, a free text messaging service that is owned by the social media platform, Facebook, is widely used in Mexico. Superama shoppers will be able to have the text in order to WhatsApp, number is owned by Walmart, which is known in Mexico as Walmart de Mexico.

A Reuters reporter tried out the service on Monday, posting a photo of a handwritten shopping list. A representative from the company responded immediately, making comments with a smiley face and a winky-face emojis.

The representative said, Superama, costs 49 pesos ($2.55) for delivery within the next 90 minutes, or 39 pesos ($2.03) for a later delivery, and accept payment in cash or by credit card at the time of delivery.

Superama accounts for about 92 of Walmart’s 2,459 retail stores in Mexico, the united states and the retailer’s largest overseas market, the shop to count. Superama is already taking orders on its web site, and one Superama in the app, as well as Cornershop, as a third party to delivery to the app, which sells goods to a variety of other shops.

Walmart is going to have to buy the Cornershop, which operates in Mexico and Chile, for $225 million, which was blocked earlier this month by Mexico’s competition regulator, which said that Walmart was not able to guarantee a level playing field for competitors, also for the use of the app.

($1 = 19.1885 of Mexican pesos)

Reporting by Daina Beth Solomon; Editing by Leslie Adler

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