Virgin Atlantic passengers to make in-the stealing of their beloved salt and pepper shakers, for a week in December.
In 2011, Virgin Atlantic stopped giving salt and pepper shakers in the form of mini-planes to the first class passengers. Soon after the air carrier has its unique shape shakers, thousands had disappeared — usually in the baggage of the passengers.
A year later, the airline brought the silver shakers. Only this time they had the words “pinched from Virgin Atlantic” on the bottom to deter thieves.
I love the plane salt shaker on virgin America!!! So cute!!! #easilyplease pic.twitter.com/a5S5CXE7jf
— AAG (@youpaynow) June 9, 2013
The plan didn’t work. The shakers kept disappearing. Some even ended up on eBay sold for more than $20.
“When we started with Wilbur and Orville more than 15 years ago, we had no idea they were so unique and loved by our customers,” Mark Anderson, an executive vice president at Virgin, said in a statement. “Although our cabin crew to keep an eye on them, thousands have been pinched over the years as customers like to take home a special memento of their Virgin Atlantic flight.”
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But now, passengers who need a last-minute christmas gift (and a five-finger discount) can pilfer Virgin Atlantic’s iconic shakers as part of the airline’s cheeky Christmas promotion.
For six days, Virgin Atlantic is actually encouraging the passengers to make away with his iconic cab merch. The airline will premiere special red holiday versions of the shakers for business class passengers from December 21-26 and the passengers are encouraged to take them home.
As part of the promotion, the airline also revealed the talents who make their way in the cabin with customers. The salt and pepper shakers at the top of the list, but the customers also with Virgin Atlantic, mugs, blankets, hand wash, hand cream, cutlery, safety cards and sick bags.