Video: mockumentary announces new edition of the International Woolmark Prize at

‘We asked Isaac to make a simple film about wool. It runs a bit out of hand’, says CEO and co-founder of Dazed Media Jefferson Hack with a deadpan look. The mockumentary ‘Unravelled’ celebrates the Woolmark Prize at the dryly comic way.

© Woolmark

The Woolmark Company, and Dazed Media set in this trailer for ‘Unravelled: the greatest story never told’, a mockumentary for the history of wool in fashion should illuminate. “It seems to me logical that the history of wool, which is outrageous enough geneerd has been, the best is told with a multimedia dance project with supermodels’, says director Isaac Lock. A funny way to start the new edition of the Woolmark Prize in the sportlight.

Of course, there are also some looks of the finalists of the International Woolmark Prize shown in the video.

Recently it also became known that The Woolmark Company in the sea with the Belgian designer Raf Simons. Merino wool has always played an important role in the collections of Simons. “I appreciate that The Woolmark Company brands encourages to come up with innovative ways to work with merino wool. It is a material that I love and where I like to use. It feels very natural for me to collaborate with The Woolmark Company and something special to create with the most qualitative wool in the world, ” says Simons.

The purpose of The Woolmark Company, is to show how versatile wool is and what innovative and creative designs by talented designers all agree.

One iconic designer, the world’s finest natural fibre, The Woolmark Company is delighted to partner with #RafSimons on his #FW17 collection, to be unveiled next month at New York Fashion Week.

A photo that is posted by The Woolmark Company (@thewoolmarkcompany) on 15 Jan 2017 12:34 PST


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