The fashion week around haute couture in Paris will be this season without Versace. Jonathan Akeroyd, the new CEO of Versace, six shows per year is already more than sufficient.
Once again put a fashion house the current fashion system to his hand. Instead of a fashion show choose Versace sure to have some big events to organize for customers. CEO Jonathan Akeroyd announced already that in New York and Hong Kong events in the pipeline.
‘Currently, we do six shows this year and I have a feeling that that was enough,” says Akeroyd. With the couture shows would be, what the CEO exaggerated. “The model is changing, so why should we not have the chance to seize to try something else?’
According to the CEO it is not a matter of budget, although it shows a lot of money costs, but rather of stress and relevance. ‘It takes up a lot of time and energy in the production of a show.’ Additionally, you may notice the label that the appearances of celebrities at their creations on the red carpet a very effective form of advertising. Coming soon are the Oscars again, what a unique opportunity for the brand to famous actresses to dress up and so the brand name in the spotlight.
The Times They Are a-Changin’
Between 2004 and 2012, disappeared Versace was also the catwalk during the haute couture fashion week. But now again the decision is taken at from eight to six shows to go, the times are also changed. Some of the big fashion houses do not contribute to the classical scheme. So combine brands such as Gucci and Calvin Klein women – and mannencollecties on the catwalk, introduced Burberry and Ralph Lauren the see now/buy now principle, shifted Tommy Hilfiger the show to Los Angeles and choose brands sure to be a film show instead of a show to organize.
More and more brands see the runway as an afterthought, and choose rather to client-focused events. How long the fashion week still continues to exist in its conventional form, then, is the question. That it is time for renewal is clear, because the model is standing on loose screws.
Read also: Fashion week in the year 2016: we know where we have to look at?
and Is the traditional fashion calendar outdated? Burberry will be