Verizon’s offer for a free subscription to Disney for some customers

(Reuters) – Verizon Communications Inc said on Tuesday it will offer unlimited wireless and high-speed broadband customers a free one-year subscription to the Walt Disney Co. ‘ s soon-to-be-launched streaming service, Disney+.

FILE PHOTO: A man stands next to a logo of Verizon on the Mobile World Congress in Barcelona, Spain, February 26, 2019. REUTERS/Sergio Perez

It also said that all (new and existing), unlimited wi-customers, as well as the Fios, and 5G, at Home, the internet of customers, it will need to be considered. Disney+ is launching on Nov. 12. in the U.S., The service costs $7 a month or $70 per year. For a package with ESPN+, and Hulu, costs $13 a month.

Verizon and Disney are taking a page from Apple’s playbook by handing out free of charge a year’s worth of video service will soon build up a customer base.

Apple is not going to give away a one-year subscriptihere to-Apple-TV-for all the people buying new Macs, iPhones, and Apple TV devices. The service is set to launch on Nov. 1.

Analysts estimate Apple could sell as many as 200 million of its latest iPhones to existing customers who are upgrading from their old mobile phones.

The Verizon deal also gives Disney an advantage in the so-called the streaming wars, where companies such as Netflix, Amazon, Comcast, and AT&T battle for video streaming subscribers.

It was not immediately clear how many of Verizon’s subscribers would be to get Disney to free. The company does not give figures for the unlimited subscription customers.

Analysts at research firm Cowen noted that Verizon recently lowered the price of its unlimited plan by $5 per month, and to encourage the client’s record in preparation for 5G.

Less than one-half of the Verizon customers are on unlimited plans, Chief executive Officer (ceo), Matt Ellis, said the business in the second quarter of the transcripts.

It had 124 million customers across wired and wireless Fios internet in the second quarter of the year.

The move by Disney, and It puts more pressure on AT&T, which is the announcement of the details of the forthcoming HBO / Max, the streaming service’s investor day ” presentation on Feb. 29. AT&T has not yet released pricing or distribution details of the new service.

Last year, It shut down on the go90, advertising-supported streaming-video service after a period of three years, after failing to reach a younger audience. It has had millions and millions invested in the acquisition of sports content and rights of the short films to producers.

Disney shares opened up 2.1% compared to $133. Verizon shares rose 0.3% to $60.94 on the New York Stock Exchange. Netflix’s shares fell 2.2 per cent to $271.91 on the Nasdaq stock exchange.

Report by Helen Coster in the New York and Neha Malara, Bengaluru. Additional reporting by Sheila Dang, in New York city. Editing by Kenneth Li and Bernadette Baum

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