The confirmation of a rumor that originally surfaced earlier this year, Verizon CEO Lowell McAdam recently said that the company plans to start with an over-the-top TV streaming service later this year. Not to be confused with Verizon’s decent but relatively unpopular go90 streaming service that houses original content, Verizon’s upcoming service will offer the viewers something similar to a traditional cable package.
According to a report from TechCrunch, McAdam’s remarks on the matter were made earlier this week during an appearance on J. P. Morgan’s Global Technology, Media and Telecom Conference. With Verizon’s acquisition of Yahoo is expected next month, Verizon, the launch of its streaming TV service, already in July, but a later start is probably more likely.
With so many TV streaming services, it is increasingly difficult for an individual service distinguishable. Still, TechCrunch raises an interesting strategy Verizon can achieve: the content of go90 as a lure and differentiating factor in comparison with services such as DirecTV Now.
But the interesting thing about Verizon entering the over-the-top of the market with its own live TV service is that it can be a house to go90 the original video-output, as the company wanted to shut down the go90 app. That is, instead of trying to make go90 a brand that can stand on its own, Verizon — if it was smart — could make use of the content which is languishing in that app, are invisible, to the meat out of the live TV offer.
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This is actually a solid idea if there is compelling content available on go90. And while nothing on go90 has seeped into the mainstream, perhaps a larger profile on a new TV streaming service will be the extra boost that is needed to do this.
While additional details surrounding Verizon’s upcoming TV service remain unknown, it is a safe bet that the interested users will not have existing Verizon customers to hop on board. That said, pricing details have yet to be announced, but it is also a safe bet that Verizon will seek a price level somewhere in the $30-$40 range.