Since they were added to United Airlines’ snack menu in 2016, Waffles are a popular free perk for the customers of the airline. A Stroopwafel is a cookie traditionally served in the Netherlands steamed about coffee. The wafer cookies sandwiching caramel can be purchased in addition to coffee or tea; the steam from the cup softens the cookie to reveal a melty, gooey center. However, this experience is replaced by a “maple ” wafer” on flights departing before 9:45 a.m. and the customers are already angry.
“I will never forgive you for the one reason, I look forward to flights,” a Twitter user called.
Hey @united love the caramel waffle. It is the best part of flying with United. How dare you get rid of it. Shame on you. pic.twitter.com/AYJlreB3oS
— Bad Pilot (@terriblepilot) 20 June 2018
“How dare you get rid of it,” accused another. “Shame on you.”
The snack snafu is just one of the many unpopular decisions of United Airlines has made the last time with their in-flight menu. In May, the airline was under fire from Twitter users for the removal of tomato juice as a drink option — later in the drink back to their selection. Now, the airline of the cookie choices have sparked Twitter rage yet again.
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United Airlines, on the other hand, seems excited about their new snack option. According to a press release from the airline, the maple wafers were specifically developed for the company by Byrd Cookie Company. The treatment is described as “deliciously addictive” and “maple wafer cookie combines a crunchy texture with a sweet maple taste.” Together with the release of the wafers, United is running a promotion where customers can offer miles to go to win a round of Byrd’s factory in Savannah, Georgia.
“We have the introduction of this new in-flight snack in our free snack rotation, so we offer customers a new option that is based on the current maple flavor trend that is becoming increasingly popular in a variety of foods and beverages,” a representative of United Airlines told The Daily Meal in an email. The switch was in part inspired by a Google Trend search showing that maple-flavored treats are growing in popularity.
GASP! @united is the elimination of the Stroopwafel on domestic flights. It will be replaced by a maple wafer cookie.
The Stroppwafel will still be available on flights outside Europe, before 9:30. #PaxEx pic.twitter.com/r8P5adT3Xd
— Jason Rabinowitz (@AirlineFlyer) 20 June 2018
“We are always looking for ways to capitalize on trends in the taste buds,” the airline’s vice president of hospitality operations, Charlean Gmunder, said in the release. “We are delighted to offer our customers a light, fresh snack that is made by a woman-owned bakery.”
The airline even suspect that maple could be “the next pumpkin spice.”But in contrast to the excited rage about the release of the Pumpkin Spice Latte, the response of the United customers is far from positive.
The swap would be a good thing, but, depending on your perspective. It can send passengers to more health-conscious choices. A stroopwafel is not exactly the healthiest thing you can eat during your flight.