File photo – A Under Armour sign is seen outside a store in Chicago, Illinois, USA, Oct. 25, 2016. (REUTERS/Jim Young)
The Baltimore, Maryland-based athletic company Under Armour announced its MyFitnessPal exercise app was involved in a massive information breach, with more than 150 million user accounts may be involved. Of the hacked data, the brand says only usernames, email addresses and encrypted password is breached, so it seems (at this moment) that there is no financial information was compromised — which can be seen as something of a silver lining given how prevalent hacks and breaches have become.
A Under Armour linked to the application since 2015, MyFitnessPal is a diet and exercise program that is designed to not only keep track of daily activities, but also the motivation of the users. The app had around 80 million users prior to its acquisition, but Under Armour is already well-established network of brand loyalists and gear supporters allowed to grow to more than 165 million users.
Under Armour reports that it was alerted to the breach on March 25 — and that happened in February. Upon learning of the seriousness of the brand “quickly took steps to determine the nature and extent of the problem.” This includes the notification of law enforcement, working with data from companies to help in the investigation, the alerting of the users and ask for the password changes, and monitoring any suspicious behavior. The brand says it strongly recommends all MyFitnessPal user to immediately change their password as a precautionary measure, even if they are not necessarily involved in the infringement.
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“Four days after learning of the problem, the company began with the report of the MyFitnessPal community via e-mail and via the messages app. The notification shall contain recommendations for MyFitnessPal users with regards to the security of your account steps they can take to help protect their information,” said Under Armour in a statement. “The company will have its own MyFitnessPal users to change their passwords, and encourages users to do so immediately.”
The statement goes on to recommend that users be aware of any invitation for them to provide personal information and to prevent, at all costs, clicking on the links or attachments in suspicious e-mails. Under Armour more information about how to change a password and how to better safeguard user information, as well as a list of frequently asked questions with regard to the infringement.