FILE PHOTO: Uber-character is seen on a car in New York, USA, April 12, 2019. REUTERS/Shannon Stapleton
(Reuters) – Uber Technologies Inc said that the roll-out of new safety features to help riders avoid fake rideshare drivers, two weeks after the murder of a student who came in her killer’s car mistakenly believing that it was her ride.
The characteristics are the steps to identify the correct car and a push notification to remind riders of the “Check Your Ride” steps just before their car arrives, the ride-hailing company said in a blog on Thursday.
The features will go live in Colombia and South-Carolina, on Thursday and rolled out in the United States within a few days.
The 21-year-old victim Samantha Josephson was a South Carolina university student.
Uber had in July 2017 launched a public campaign against scams and how riders can prevent you the wrong car, which suggests that they have the app in order to ensure that the car corresponds to the one they booked.
The company also plans to launch a new tool for the universities to provide service for students at the odd hours when other options are limited. The pilot will start with the University of South Carolina, while other universities can enroll.
“We are also launching a campaign on social media, and we place ads in college newspapers and on billboards in the vicinity of entertainment districts in the country to educate students about these steps,” Uber said.
Reporting by Sayanti Chakraborty in Bengaluru; Editing by shailesh Kuber and James Emmanuel