The Antwerp designers Bertony Da Silva and Wim Bruynooghe may, represented Belgium as candidates for the International Woolmark Prize. Do their names still not ring a bell? We set the two gentlemen and their nominatiereactie like to you.
I knew the game well, but saw my selection, really don’t arrive
Bertony Da Silva founded in 2009, the menswearlabel Arternative on the purpose of the contemporary street culture to translate into a full-fledged clothing line. In addition to street wear and urban culture of his music and his background as a graphic designer important sources of inspiration. Last year, the brand from its infancy, accompanied with a store in the Kammenstraat in Antwerp and a revamped name. The label is since then as Arte Antwerp through life. Da Silva’s work was quickly picked up by leading international websites and now also by The Woolmark Company.
The 28-year-old designer had no idea that the Woolmark Company-jury work in the holes loved: “The nomination came totally unexpectedly. I knew the game well, but saw my selection, really don’t arrive.” When is asked of him to the competition responds Da Silva modest that everyone has their strengths and that all of the 65 shortlisted about their own unique talents. How competition is going to beat that? “Arte Antwerp is not a conventional brand. Because I never fashion I studied, I get my inspiration from other original corners.” The winner of the Woolmark Prize will get 200,000 in Australian dollars, which equates to 136.000 euro. The Acquisition lets us know that he has the money in his company will invest in, should he win.
Who fashion says says Antwerp. So it is no surprise that also the other Belgian nominee is from the City. Wim Bruynooghe graduated from the Antwerp fashion academy and launched in 2013, his first label. Two years later, grew his brand from the Store Wim Bruynooghe. In 2016, it was Bruynooghe artistic director of UCWHY, a new brand for which he is a partnership between the Anne Chapelle. Also on the international level, the Acquisition is not unknown. Last year was Bruynooghe in the “30 under 30” list of Forbes because he was selected as one of the most promising young European entrepreneurs.
Last year was Bruynooghe in the “30 under 30” list of Forbes
Wim Bruynooghe itself emphasizes that it is an honor to have been nominated and to improve the versatility of wool to be able to investigate: “It is a good exercise to find out the origin of the commonly used thread to trace, something that only few think about it”. Just as The International Woolmark Company Bruynooghe sustainability: “business Ethics is something where we, together with Anne Chapelle (CEO of BVBA32) also intensely working on for the new brand UCWHY. This example, we work exclusively with fabrics and the manufacturers of European soil. Quite a challenge, because the prize shall must remain accessible to the young clientele.”
Away with dull image
What is the International Woolmark Prize exactly? The coveted award rewards designers who have the qualities of Australian merino wool in the most innovative ways and through modern interpretations interpret. The Woolmark Company wants to prove that wool is absolutely no boring product is, even if we link often to a thick sweater or hat.
From more than 60 countries is a pre-selection made of 65 fashion designers. In that selection are, among other things, Bertony Da Silva and Wim Bruynooghe. Each get them for 1350 euros for the development of their inzendingsontwerp. Then, in July, regional preliminaries held in six cities: Dubai, London, Milan, New York, Seoul and Sydney. There are six men and as many women’s wear finalists will be selected who 47.000 euro to receive their finalecollectie to work out. Finally, for each category (men’s and women’s clothing) two winners chosen that in addition to international prestige, 136.000 in prize money received.
We were allowed in the past was also a Belgian award-winning see be
The competition took place for the first time in 1953 and was the year all won by the then still very young Karl Lagerfeld and Yves Saint Laurent. It is therefore no coincidence that it is now one of the most coveted prizes in the fashion world. We were allowed in the past was also a Belgian award-winning see to be when Christian Wijnants with the top prize on the get went.