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Twitter eyes World Cup win with new updates for the football fans

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2018 FIFA World Cup: What to know

2018 FIFA World Cup: Where is it, how many teams play and how does the tournament work?

Twitter is ready for the World Cup with a host of new features aimed at football fans.

The social media site has launched a special page for the competition, which starts later this week. Individual pages will also be featured for each game, including the scores, tweets, videos, and Moments, explained Keith Coleman, vice president of Product at Twitter, in a blog post. “You’ll find these pages at the top of your timeline in the search results, or in Explore!,” he wrote.

The World Cup starts Thursday in Moscow as host Russia takes on Saudi Arabia in the tournament’s opening game.

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Dow jones reports that the match is important for Twitter, which has enjoyed a boost in engagement and sales during the 2014 world cup held in Brazil. Citing analysts, MarketWatch notes that since the last World Cup, the Jack Dorsey-led company has stepped up its efforts around video.

Earlier this year, Twitter announced a partnership with FOX Sports World Cup content. FOX Sports is owned by the same parent company as Fox News.

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The World Cup updates include a large number of new features were announced by Twitter on Wednesday. These are efforts to make Explore easier to navigate. “We are now experimenting with the topic tabs in the Explore, so it’s easier to see what happens on the field of news and entertainment, and what is most relevant to you,” wrote Coleman, who explains that the tabs are available for US users in the coming months.

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“We’re launching updates to the search to make it easier to find what you’re looking for,” he added. “Starting today, at the top of the search results, you can see related news, events, stories, and be able to get at a glance see the latest discussions, videos, or scores.”

In addition, Twitter is expanding the “Now” sport have the last year introduced. In the first instance intended for the fans to follow along with tweets about specific games and scores, it is expanded with tweets about breaking and personalized news. “On the top of your timeline, you will see the news that is relevant to you, together with the surrounding Tweets and videos,” Coleman wrote, adding that the feature will be available for the users in the US in the coming months.

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Twitter is also the revival of the ‘Moments’ function. Currently users swipe horizontally through Moments, although Twitter is research shows that the user would prefer to swipe vertically. “We will start introducing these new vertical timeline experience for Moments,” Coleman noted.

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In addition, Twitter is the roll-out of multiple timelines in some of the AMERICAN Times. “You may have already noticed that this changes for some sports games, but now you start to see more news and events,” Coleman wrote.

Follow James Rogers on Twitter @jamesjrogers

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