Twitter earnings beat, sees a rise in daily users to view the ads

(Reuters) – Twitter Inc’s (TWTR.N) posted a better-than-expected second-quarter revenue on Friday, and it is an increase in the number of daily users of the ads on the site, driven by the changes to give users more relevant content, sending the shares up by almost 5%.

FILE PHOTO: People who have mobile phones are silhouetted against a backdrop projected with the Twitter logo in this illustration picture, September 27, 2013. REUTERS/Kacper Pempel/Image/File Photo

However, the company forecast third-quarter revenue below many Wall Street estimates, and said that revenue growth would lag for the first two quarters of this year, in part due to the end of some of the old ad format.

Twitter’s revenue, and the number of users is a consideration, as it is a social media platform, have begun to delete millions of spam or fake accounts that promote hate speech, whether it is the spreading of political misinformation, that it will contribute to a drop in monthly users, up to and including 2018.

The Chief Executive Officer, Jack Dorsey, said the platform saw an 18% reduction in reports of spam, or bad behavior.

The company has reported an increase in monthly active users in the first quarter, feeding speculation that Twitter was a return to growth, but it has since stopped posting, the MORE you count.

Instead, this quarter has been reported monetizable on a daily basis to use (mDAU), which is made to measure, only those people who are on a day to day basis in order to advertise on the site, and the exclusion of those of you who have access to Twitter via the aggregation of sites, such as twitter for iphone.

The monetizable on a daily basis to use (mDAU) to hit 139 million, beating analyst expectations of € 135 million, according to IBES data, Refinitiv.

“The sharp increase in monetizable daily active users shows that Twitter users are sticking with the platform, and that it must have to resonate with advertisers,” eMarketer’s senior analyst, Jasmine Enberg said.

Dorsey said the machine-learning enhancements to deliver more relevant content and helped it to count.

Twitter reported a second-quarter net profit of $1.1 billion, or $1.43 per diluted share, compared to $100 million, or 13 cents a share, a year earlier. The profit was boosted by a tax credit of more than $1 billion in connection with the transaction.

Twitter’s revenue rose 18% from a year earlier to $841 million, beating Wall Street’s expectations of $829 million, which is based on the Refinitiv of the data.

Total advertising revenue increased to $727 million, an increase of 21% year-on-year, as the company continued to enhance the ad platform and ad formats. Of the total ad commissions, rose by 20% year-on-year.

It is an estimate of the total revenue in the third quarter to be between $815 million and $875 million. Analysts on average had expected about $869.3 million).

Twitter continues to bulk up its live and on-demand video content in the form of partnerships. On Monday, nbc universal said that it would be for a team to live stream parts of the winter Games Of 2022, Twitter’s latest move in a series of deals aimed at the promotion of sports, the conversation on the platform.

It also expanded its multimedia functions, the launch of a Snapchat-style camera feature in the Twitter app, and with the release of his own long-awaited tool to be cut, and publish video.

Last week, the company rolled out its redesigned web site, and in March it launched “twttr,” a prototype of an app where some users can test out new features as part of its efforts to make it easier to find and to follow.

Twitter has recently updated its policy on hateful behavior directed at religious groups, and last month announced a new policy to limit and, as a label, a rule-breaking tweets from major sources, such as politicians, although this has not yet been used.

The total operating expenses, including the cost of goods sold increased by 21% to $766 million, in part due to the plan to hire more employees. The company pointed out that the operating costs will increase by about 20 percent in 2019.

Reporting Elizabeth and Illustrator in San Francisco, and Arjun Panchadar in Bengaluru; Editing by Lisa Shumaker and Arun Koyyur

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