Twitter attracts new users in the second quarter
The number of users of the social network Twitter is in the second quarter of 2017 just remained. Just like last quarter, there were 328 million monthly users.
That has the company announced Thursday in its quarterly results. Financial performance Twitter better than analysts had expected, but there was still quite a loss turned.
The turnover increased by almost 5 percent to 574 million dollars (490 million euros). Twitter turned to a net loss of 116 million dollars, a little more than a year earlier. Investors reacted disappointed on the results; voorbeurs popped the share of Twitter nearly 10 percent in the min.
Interestingly enough, Twitter has its advertising revenue with 8 percent. There were almost twice as many interactions with ads, but the cost per interaction halveerden over.
Opposite to this, is that Twitter 26 percent more earned to datalicenties. Companies can take the social network pay to get access to the full stream of public tweets.
Twitter is also putting more and more on the provision of live video, in collaboration with the business news channel Bloomberg and Wimbledon tennis championships. In the second quarter gave Twitter more than 1,200 hours of live videos, two times as much as half a year earlier. In total watched 55 million people to the livestreams.