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TripAdvisor will launch a social media component, it hopes to help users ‘plan and book’ at one time

The site of the new social-networking features to be allowed, later this year, according to the company.

(Getty Images)

Only in the case that your Facebook and Instagram feeds are not filled to the brim with friends’ photos of glamorous travel and picture-perfect meals, TripAdvisor would like you to saturate remaining wanderlust with its own social media platform.

The travel site announced Monday that the brand new website and social media component, users can follow the travel and hospitality brands, as well as social media influencers, and travel buddies — with the hope that users will be able to “plan and book everything in one place.”

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Users come to the new site will now see their homepages transform “in a personal feed of information”, based on the brands and experiences or places that they follow, according to TripAdvisor. Further search would narrow the results for a more personalized experience.

“For example, members of the planning a trip to Paris can see the food critic’s article about the best restaurant in the city, an influencer’s travel guide of “must-do’s” and a friend’s review of a new hotel near the eiffel tower,” reads the press release.

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Users will also be able to assess, store and recommend travel experiences to themselves, friends and followers, or read, the proposed contents.

TripAdvisor CEO Steve Kaufer announced the new TripAdvisor travel feed on Sept. 17, 2018 in New York City.

(TripAdvisor)

The site says it already works with brands such as Conde Nast Traveler, The Knot, GoPro, Popsugar and National Geographic, among many others, to launch with “hundreds of pieces of inspiring and useful travel content.”

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The new platform is currently in beta testing, but is expected to launch worldwide sometime “later this year”, TripAdvisor says.

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