Tim Cook mentions augmented reality as big as smartphones

Tim Cook mentions augmented reality as big as smartphones

Photo: AFP

Apple CEO Tim Cook called augmented reality (AR) as a ‘great idea’ as smartphones. Everyone will eventually AR use, think Cook.

Cook is on a tour through Europe and travels it along under the more app developers. In conversation with The Independent’s calls Cook augmented reality just as great technological advances as well as the smartphone.

In AR the real world combined with virtual images, such as, for example, the Microsoft HoloLens virtual objects for the user in the real space. “The smartphone is for everyone, the iPhone is not for a specific demographics,” says Cook. “I think AR also is so big, it is huge.”

Cook compares AR then use the chips in its iPhone. “It is not necessarily a product, but a core technology,” says Cook. “But there are things that we have to find out before the technology is good enough for the general public.”


Apple is generally very closed about the cases where it works. When the company, and especially CEO Cook has interests in certain fields hinted, is that often something where Apple actually his arrows on.

As told to Cook for the unveiling of the Apple Watch all that wearbles were interesting for Apple. Plenty of job vacancies, and rumors suggest now that Apple’s behind-closed-working on augmented reality.

By the end of 2016, said usually reliable Apple analyst Ming-chi Kuo that Apple’s plans for augmented reality about one or two years would reveal. It is not known whether this technique works, for example, with a pair of glasses or through the dual-camera of a smartphone, such as Google’s Project Tango.

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