The Adidas-designed ball is inspired by the very first ball that the sportartikelenproducent for the world cup 1970 in Mexico manufactured.
The official ball for the world cup next year in Russia it is officially presented: the Telstar 18. The Adidas-designed ball is inspired by the very first ball that the sportartikelenproducent for the world cup 1970 in Mexico manufactured.
Adidas describes the Telstar 18 as ‘the most innovative world cup ball to date’. In the ball is an NFC chip that allows consumers using a smartphone to access exclusive content’. For the first time, such a chip used in the official matches.
‘By simply using the smartphone at the ball to tap, consumers can access challenges worldwide, exclusive content and information about the user of the digital ball”, as it sounds in a press release. ‘In the app is a heatmap that all the balls that are currently worldwide in action, in real-time can be seen. Thanks to the chip may players all over the world challenges with each other and they are more connected than ever.’
The world cup ball, which is a brand new carcass and a new panelenstructuur, shows similarities with the Brazucas, the matches of the 2014 world cup. The doctrine “provides with new technologies and a metallic print with graphics effects for maximum performance on the field and on the street’.
The Telstar 18 was tested by several leading club and international teams including Ajax, Real Madrid, Manchester United, Mexico, Colombia and Argentina.