The young wolves of the “I Buy Belgian’: Madame Volt

Eight young Belgian brands palms in the coming weeks, pop-up spaces in the three shops of Juttu. We set this young violence to you. Today: jewelry designer and illustrator Madame Volts.

Bracelet of Madame V © –

From 8 september to 19 Octobersets Juttu Antwerp, Bruges and Roeselare eight young, Belgian brands for: Emely Van Impe, Helix, Madame V, RE-DO, Edelplast, Hausmerk, Roche Rouge, and Studio Bibette fill during this period, the I buy Belgian pop-upspaces in the Juttu shops and also all the items are available These pop-up shops are part of the I Buy Belgian Campagnevan Flanders Fashion Institute and Design Flanders. Inspired to learn more? Surf to

Sophie Janssens is a part-time kleuterjuf and part-time mastermind behind MADAME VOLTS. Under that name she designs cheerful jewelry and artwork, inspired by her new daughter Oona.

On you’ll find more than 600 Belgian fashion, accessory and woonmerken. Go on a journey of discovery and share your finds with #ikkoopbelgisch. From 8 september to 19 October you can go to Juttu for unique Belgian fashion and design.

Madame Volt – Sophie Janssens

Madame V © –

Favorite Belgian band or singer(es)

ARSENAL! Live always ambiance is assured with this band.

Favorite Belgian meal

A true classic, beef stew with French fries.

What is your favourite Belgian city? Why? And what is your favorite Belgian shoppingsstad?

Antwerp, in particular due to its diversity. Also the shop I prefer in Antwerp, because you have. There are many small boutiques with new brands, pop-ups, it remains fascinating to be here to shop. And I may be the fantastic coffee shops also not forgotten.

What do you miss when you travel?

Actually nothing. I think that is just the most fun to travel, to take everything away. Your disconnecting of the daily life and the daily grind.

What is your favorite piece of a Belgian brand in your wardrobe?

A ring of Anne Zellien. This especially has emotional value, but it is especially timeless and suits every outfit.

What is that, a Belgian brand?

Small-scale and qualitative products.

Since when is your brand? Where is your headquarters?

Three years ago I started with my jewelry designs from my living room. Currently, my studio still at home in Borgerhout.

Who is in your team (freelance and employed)?

I work completely alone.

What is your favorite piece from your own collection?

I myself am a big fan of my illustrations with watercolours. I love the spontaneity that this technique can obtain.

You have the feeling that a ‘Designed in Belgium’ label scores very well at home and abroad? Why?

Sure! Belgian design stands for quality and originality. It is often just something else one has a distinct character.

What are the stumbling blocks today to make a fashion or design label to run?

Everything is temporary, and that makes it difficult to make a timeless product. The fashion trends go as quickly. There is a lot of competition, which it is not easy to stand out.

There is a Belgian creative DNA?

No idea. Maybe the people here creative by bad weather (laughs)?

There Is a Belgian designer that you look up to?

I love very things that are timeless and not trend-bound. Anne Zellien, for example, creates timeless jewelry to match any outfit and yet particularly.

In the interior of which is Belgian/Belgian would you want to?

I would like to get a in the interior of the designers, Muller Van Severen. I’m almost sure that I just everything is beautiful would find and bring home would want to take.

Where are your items sold?

Muhjo, Made by Hand and Mokkakapot in Antwerp, Belarte in Brussels, Helen B and Friends in Gent, Coton Urbain in Liège, Coton Urbain in Manch-en-Famenne and Oui in Hasselt.

Follow Madame Volts via Facebook and her website.

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