The young wolves of the “I Buy Belgian’: EDELPLAST

Eight young Belgian brands palms in the coming weeks, pop-up spaces in the three shops of Juttu. We set this young violence to you. Today: EDELPLAST, the brand of the young jewelry designer Billie Van Nieuwenhuyzen that waste of electricity to get started.

© Juttu I Buy belgian

From 8 september to 19 Octobersets Juttu Antwerp, Bruges and Roeselare eight young, Belgian brands for: Emely Van Impe, Helix, Madame V, RE-DO, Edelplast, Hausmerk, Roche Rouge, and Studio Bibette fill during this period, the I buy Belgian pop-upspaces in the Juttu shops and also all items are available on These pop-up shops are part of the I Buy Belgian Campaign of the Flanders Fashion Institute and Design Flanders. Inspired to learn more? Surf to

With EDELPLAST examines Billie Van Nieuwenhuyzen how the waste of electricity can be transformed into a new, valuable material. The designer weaves the threads after which they are pressed, fused, and clipped. The result: a diverse range of graphics to marble like patterns.

Edelplast – Billie Van Nieuwenhuyzen

Discover the website of Billie here.

© Juttu I Buy belgian

Favorite Belgian band or singer?

Jacques Brel, Balthazar and Trixie Whitley. The Dutch band BAZART I can also taste.

Favorite Belgian meal?

A good beef stew with French fries.

What is your favourite Belgian city? Why? And what is your favorite Belgian shoppingsstad?

I can’t choose, of course, my bustling city of Ghent. But I like to go to other cities like Brussels, Ostend, Leuven, surprised me recently. As I for business or pleasure to other cities go, I always feel a bit on the city.

What do you miss when you travel?

After a few months travelling through Asia missed me, how strange it sounds, a simple cheese sandwich. Also the authenticity of Belgian cities, towns, restaurants and cafés, I appreciate time and time again when I am travelling. I don’t like big, new, flashy and afgelikt, that I realized in America and Australia. Belgian cities emit much individuality, and personal charm.

What is your favorite piece of a Belgian brand in your wardrobe? And in your interior?

Almost all my interior consists of vintage furniture, which I am not immediately able to say whether they are of Belgian origin. Do I buy like for people who, like me, just graduated or still studying. So I bought handcrafted ceramic interior and silkscreened posters of fellow students. On the Invasion, I learned how designers know which I want to have something in the house or in the wardrobe would have, for example, a carpet of Charlotte Jonckheer or a scarf of Jente Hendricks. I have quite a weakness for textiles.

My favorite piece is a Delvaux handbag from the fifties, that I actually don’t dare to wear because they are so beautiful and old.

Since when is your brand? Where is your ‘headquarters’?

My brand started as a graduation project in 2015, and I develop EDELPLAST further in Sint-Amandsberg (Gent). It takes an old utility room in my parents house service as a studio.

Who is in your team (freelance and employed)?

Me, myself and I.

What is your favorite piece from your own collection?

That must be the wide bracelet from my graduation collection. This was the first bracelet that I made and also the basic design for all portable, smaller bracelets that I am selling. Of which bracelet did I also create an image that very well the essence of EDELPLAST shows; the bracelet is shown around an arm, whose hand a lot of cables are holding. (300 gr cables = 1 EDELPLAST bracelet)

Cable waste ???EDELPLAST bracelet #edelplast #contemporaryjewellery #upcycling #pattern

A photo posted by Billie – EDELPLAST (@billievn) on 26 Feb 2015 at 7:44 PDT

You have the feeling that a ‘Designed in Belgium’ label scores very well at home and abroad? Why?

Until now, I have a few foreign projects in which I previously asked was due to the eco-story of my jewelry. I don’t know to what extent it is ‘Designed in Belgium’ label therein plays for EDELPLAST. However, In Belgium will prevail in the future, more and more people find it important to have labels of their own soil to support it.

However, I think that there is admiration and respect for Belgian fashion abroad, the Antwerp Six, and designers such as Raf Simons, Olivier Theyskens and Martin Margiela are sure to be something in between.

What are the stumbling blocks today to make a fashion or design label to run?

Because my label is still in its beginschoenen, I am responsible for all aspects. Things such as social media; communications; imaging and of course all the creative steps, I do with pleasure. My biggest stumbling block is the business/financial side, here I have to much left to learn. As a creative spirit being, I must really do my best to be that aspect successfully manage.

There is a Belgian creative DNA?

That is a difficult question. There are so many Belgian designers, architects, and designers with a variety of styles and visions, to all common characteristics to be found. Words that come to mind are innovation and quality.

There Is a Belgian designer that you look up to?

I admire Murielle Scherre, how her label “La Fille d’O’ has to do to grow and complete its own unique designesthetiek.

Any Belgian/Belgian would you like to dress?

I see my jewelry at many Belgian women fit, sometimes I see someone on tv and I think, ‘that pair of earrings would be good for her.” Some pieces are very striking and large, this would, for instance, musicians on a stage, decorate, someone like Trixie Whitley, I would like to of jewelry.

Where are your items sold?

Lasso jewelry in Leuven, Multiple in Hasselt, Au Nom Du Pied in Ghent, (Harvest club of Antwerp, now on the move to Leuven), online, own webshop,.. .And currently in the pop-up shop of the JUTTU shop in Antwerp.


On, you will be more than 600 Belgian fashion, accessory and woonmerken. Go on a journey of discovery and share your finds with #ikkoopbelgisch. From 8 september to 19 October you can go to Juttu for unique Belgian fashion and design.

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