The trend is declining in 2017, the association reported, with 49% of the spa customers were men, an increase of 29 per cent in 2005. (iStock)
Wellness is becoming routine for the men, while the spa will be always an attractive thing.
“We’re seeing a lot more men going to spas,” according to Garrett Mersberger, president of the International Spa Association. “In the past, it’s always a woman-driven thing. We are now 50-50, if it’s not swinging in the direction of the men.”
The trend is declining in 2017, the association reported, with 49% of the spa customers were men, an increase of 29 per cent in 2005.
“They are becoming much more aware that it’s not just one thing that I’m going to have to get into the highest standards. It really is a lifestyle choice and the benefits to my body and my health. It’s just part of my routine now. It is not just about relaxation,” Mersberger said.
International Spa Association President Lynne McNees, said the change has an effect on in the treatment rooms, relaxation rooms and changing stations.
Spa’s are really moving into that space, male, spagoer,” she said. “Most of the time the back-of-house for the men, it would be smaller, because, historically, it is a very tough woman. Now, they have to move to do so.”
Many of the hotels and spas of the designs are unisex bathrooms and locker rooms, Mersberger said. The women are usually fine with it, McNees said. They will have to drag reluctant husbands spas.
“We’re seeing a lot of groups and parties, and other special events at the spa for both men and women,” she said.
Spa, and the money it generates reaches all-time high last year in the united states, with $18.3 billion in revenue, driven by 190 million on pampering, travel, and according to the International Spa Association.
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The Associated Press contributed to this report.