Microsoft’s President, Brad Smith, speaking at the Web Summit in Lisbon, Portugal, on 6 November 2019. (REUTERS photo/Pedro Nunes
LISBON (Reuters) – Microsoft’s President, Brad Smith, said on Wednesday “a new wave” on the protection of personal data and the security measures necessary for the preservation of the rights of the people, in a time in which everything has gone digital.
Speaking at the Lisbon’s, the Web Summit is Europe’s largest tech conference, Smith said that it was more important to protect your privacy, which he sees as a “fundamental human right”, and one of the next decade, with the most critical issues.
“It’s the reason why I believe that not only do we need a new wave of technology, but a new wave of privacy protection, and a new wave of security, safety, and a new wave of measures for the protection of the code of ethics and the rights of man, associated with man-made intelligence, (AI),” he said.
He did not give details of any specific measures that he proposed.
Tech companies such as Microsoft and rival company, Apple is under increasing pressure to do more to protect users of the data.
In August of this year, the Dutch Data Protection Agency said in a Microsoft on the distance of the collection of information from users of the Windows Home and Windows Professional.
At the time, Microsoft said it was committed to protecting the privacy of its customers and provide enhanced privacy features for consumers and small-business users of Windows 10 and in the last couple of years.
Reporting Catarina Demony; Editing by Alison Williams