The North Face opens pop-up store in the Italian Dolomites

Up to and including six August there will be in the new pop-up store several collector’s items available, which are donated by well-known adventurers.

© The North Face

With a makeshift set of the legendary band The Grateful Dead opened in 1966, the first The North Face store in San Francisco. Now, more than fifty years after it occurred, and as a tribute to this evening, want to The North Face the boundaries of discovery even further push. And it’s by an iconic pop-up store to open at an altitude of 2100 metres, in the heart of the Italian Dolomites.

The new store in Val San Nicolò is only accessible on foot. A brisk walk of two hours is required for a unique collection. The exhibited pieces were previously worn by some of the most impressive explorers of this time. Of Alex Honnold and Conrad Anker to Simone Moro and Caroline Ciavaldini. It comes to eight, collector’s items; bags and jackets worn by the aforementioned athletes during the highlights of their career. In addition, there are also new editions of these items are included in the collection, each with a personal message from the athlete to the new owner to inspire.

Revenue for the mountain

The pop-up store opened its doors in the last weekend of July and continues for ten days. During this time, brave explorers the chance to this kledingarchief of the athletes to visit and see the collection for yourself. Then the garments will be auctioned. All proceeds go to the mountain area. Also, new editions of the coats and bags to buy. The project is conceived to eventually transform into a permanent bivouac in the coming years even more exploration.

The opening of the Italian pop-up store is also the start of The Pinnacle Project of The North Face. The brand wants to through events that are outdoor, fashion, design and music combine, rebellious spirits, invite them to discover together. There are currently activities in Berlin and Manchester on the schedule. On these locations will also have the limited edition collections are available.

Offer to the archives of the athletes, or listen to their stories on the website of the project.

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