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The ‘Modern’ Santa? Some people want santa to be gender-neutral, tattoos, survey finds

Will Santa need to upgrade? Some people say: yes, according to a new survey.
(J Rosa Photography)

A tattooed, hoverboard riding, beardless Santa Claus? Some of the respondents in a recent survey think that this Christmas icon needs an upgrade.

The survey, which was carried out by logo-making company GraphicSprings in October and November, uses Google surveys to collect responses from 400 people in the U.S. and U. K, ask them how they would “rebranding” or the modernisation of the jolly fellow. From there, 4000 people across the two countries then voted on the most popular suggestions, the company said.

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About 23 percent of the respondents think that santa Claus must have an iPhone, while 25 percent said Sint-Nicolaas should wear sneakers or sports shoes. Eighteen percent said that “he’s more hipster,” while 22 percent said he’d ditch the sleigh and reindeer for a flying car.

And don’t forget Santa’s hard working elves: Yet, 23 percent said he would make use of Amazon Prime instead.

As for Santa’s appearance, 20 percent of the respondents said that he would have tattoos, 21 percent said that he would go on a diet, while 18 percent said Santa should “get a new hairstyle.”

About 11 percent said the santa Claus must be a woman, while about 17 percent said that he would be gender-neutral.

Slightly more than 70 percent said Kris Kringle must remain man.

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A breakdown of the complete survey can be found here.

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