The Model protests in Gucci’s job, straitjackets, during the show, ” the state of Mental health, it is not the fashion

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As a model, took matters into their own hands, while walking down the Gucci runway in Milan on Sunday, the rays, the luxury brand of “vulgar” use of straight-jackets at a fashion show in a surprise, silent protest.

Ayesha Tan-Jones is a non-binary model, and a musician rolled out of the Bag ” s conveyor belt-style runway for the fashion house’s Spring/Summer 2020 show in September. 22. Tan-Jones is putting a twist on the assigned outfit, a utilitarian, white, fit, by the holding of the both hands are written with a message that read: “mental health is not a fashion,” on the other side of them.

As a part of the 89-look presentation, the Designer, creative director, Alessandro Michele, sent out 20 straight-jacket-inspired looks down the runway, the New York Times reports. The ensemble included “straight-jackets that looked like a giant bib and brace overalls, straight coat, smocks, and a straight jacket, cloaks and similar articles,” and “straight-jacket that is buttoned up, laced up and hung up the phone.”


Feeling uncomfortable with the fashion, the 26-year-old, Tan-Jones has decided to stage a protest during the event, a “last-minute” decision after a co-model is reportedly “walked off the job because he was so “disgusted” by the plans, the Tan-Jones, told BuzzFeed News.

“For me, I have chosen to use the platform to highlight the issue,” Tan-Jones said.

Even though the London-based model, and was the sole Designer and runway model, has chosen to bring the straight-jackets, and how they were displayed, the Tan-Jones said that some of the talent lent their support.

“I would not have had the courage to walk away, and a peaceful protest [without their support],” the protester said.

Tan-Jones added that the luxury fashion house’s use of straight-jackets and hit “close to home”, because the modeling industry is not a particularly nutritious food is good for your mental health.”

“As an artist and a model, which has been experienced in my own struggles with mental health, as well as the family members and loved ones who have been affected by depression, anxiety, bi-polar and schizophrenia, it is offensive and insensitive to a large number of Gucci’s use of this imagery as a strategy for a volatile fashion in the moment,” the model later wrote on Instagram.

“It’s in bad taste, for a Designer to use the visual language of straight-jackets and outfits that are ‘mental patients’, as being rolled out on a conveyor belt, as it is a part of the plant of meat,” the Tan-Jones continued. “The presentation of this battle as props in order to sell clothing, in the current capitalist climate, it is a vulgar, unimaginative, and insulting to millions of people all over the world are affected by these issues.”.

Moving forward, Tan-Jones will be donating 100 per cent of salary and receive a Bag of non-profit mental-health causes.


After the show, Michael told the Times that he hoped to have the clothes, the collection communicates “how the society of today is the day to be able to limit the individual and that the Bag could be the antidote.”

“For me, the show was on the trip in accordance with the freedom of creativity. Uniforms and utilitarian clothing such as straitjackets, were included in the show as the most severe version of restrictions which have been imposed on them by the society, and for those of you who are in control of it,” Michael said. “These clothes were made in a statement to the fashion show and be part of a performance.”

According to the Times, the Italian luxury brand, also in the sense of “it must be free in order to protest the show, it was “partly free.”

Reps for the luxury brand, were not immediately available to provide further comment on the story.


Instagram users, however, had strong feelings on the Tan-Jones’ complaint. Some of the “skeptics” wonder why the model walked in the show as the Designer’s intentions were so blatant, while others are highly praised by Tan-Jones, for the creation of a “great” stand up for mental health.

Ayesha Tan-Jones ‘ put their own spin on their particular outfit, a utilitarian, white-jumpsuit — by holding their hands up with the message that “mental health is not a fashion” written on their palms around the most recent Designer shows.
(Jacopo Raule/Getty Images for Gucci)

“If you’re so against the message of this is that there is no, why do you have to represent it in the first place?” one critic asked. “As much as it should be, not ‘glamorise’ mental health, but it should not be used to propel you into the social sphere, and to reward you for doing something so inappropriate at an event that was not the time and place.”

“If you don’t like this outfit, then you really should not have gone with them, and left a message that you don’t support it,” she added.

One of the other accused, the model of “ruining” the show is, as described above, the publicity stunt as “stupid.”


The Fans of the opposition, in the meantime, it was the performance in all of the right notes.

“Yes!!! The mode is wrong,” it wrote.

“Great,” the other cheered.

“Thank you,” someone else replied.

No stranger to the style of training, as Gucci has made headlines for releasing a turtleneck, which drew comparisons with the blackface, an $800 turban on his head, and a few of the “dirty” sneakers, and more.

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