to connectVideoHistory of the make-up: How the war, and women are affected to cosmetics
Bésame Cosmetics founder, and the make-up historian Gabriela Hernandez provides insights into the billion-dollar cosmetic industry. Learn how to apply your make-up was heavily influenced by the social perception of women.
Marilyn Monroe is widely credited with the saying, “A smile is the best makeup any girl can wear” — but the smile was the only make-up that most women in America wore in the early 1900’s in the United States of america.
In fact, according to the Bésame Cosmetics founder, and the make-up historian Gabriela Hernandez, make-up, it is actually considered to be misleading to potential suitors.
THE STRANGE BEAUTY OF THE TREND WITH THE INSTANT POPULARITY OF THE SOCIAL MEDIA
“At the beginning of the turn of the century, make-up, it was not necessarily an acceptable accessory for men…. and it seemed to be that you are not being truthful to the opposite sex, wearing make-up, because you are presenting something that is not real, it is,” said Hernandez.
The Make-up and with the rise in popularity and acceptance, it was inspired by the films and actresses in Hollywood.
It might be unbelievable to a lot of people in the 21st century, then you can make revenue amounted to $8.1 billion by 2018, up-to-see make-up as a part of the very fabric of society. According to the Bésame Cosmetics founder, however, is the Hollywood of the 1920’s and came to the United States, from the culture of a little make-up, what do you think the ubiquity of cosmetics and personal care is a billion-dollar market that we see today.
“So when we actually started to make films in Hollywood, and got the actress to wear make-up … and the looks that they were sporting, and the wearing of make-up, it became a more popular method of have a look,” said Hernandez. “And that led to being carried by more and more women.”
CLICK HERE TO SUBSCRIBE TO OUR LIFESTYLE NEWSLETTER
Flappers continued to influence the way in which the women were wearing cosmetics, with a look that included a dark make-up around the eyes and the shape in the form of the lips is aptly called a “Cupid’s Bow,” said Hernandez. She added that the look was characterized by a pointed upper lip and a smaller upper lip contour of the ground.
Flappers continued to influence the way in which the women were wearing cosmetics, and in accordance with Bésame Cosmetics founder, and the make-up historian Gabriela Hernandez.
While the make-up of declined production during the second world War, make-up, and saw a great revival in the 1950’s. Hernandez told Fox News that it was due to the type of the explosion of women who want to get married, to be attractive to the opposite sex, and have children, and when the men came back from the war.”
PLEASE FOLLOW US ON FACEBOOK FOR FOX, LIFESTYLE, NEWS
Hernandez pointed out that the more the cosmetics and began to hit the market on the heels of the second world War, due to the well-being of the production. She also added that the ultra-feminine make-up, complemented by soft pastel colours, cinched-waist dresses, pointy bras, and the big, flowy skirts.
“The lips are more voluptuous and bigger, we moved up to the 50’s, and the eyebrows were thicker, and more defined,” says Hernandez.
“The lips are more voluptuous and bigger, we moved up to the 50’s, and the eyebrows were thicker, and more defined, as well as the characters, which was really more of a cat eye liner, which is thicker and more pronounced,” said Hernandez. “There was a lot of pressure on women to look a certain way, and to never be truly comfortable with yourself. You should always be playing the role of the perfect wife-to-be, so it did not really matter.”
In order to learn how the cosmetics have changed over the years, in the ‘ 60s and beyond, check out the interview above and for more information on the Bésame Cosmetics founder, and the make-up historian Gabriela Hernandez.
CLICK HERE TO VIEW THE FOX NEWS APP
Emily DeCiccio, is a video producer and reporter for the Fox News Digital Print. Tweet her @EmilyDeCiccio.