The grey side of fast delivery during online shopping

During the holidays we do but all too happy to use shops that deliver quickly. Ordered today, delivered tomorrow in the house: it sounds like music in the ears. But the human cost of this laziness is unfortunately quite high.

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Nowadays, consumers not at all strange or magical more when their product that they ordered online the following day, completely free at a self chosen time and place arrives. We get even a little irritated if we have a week to wait, and money must have changed hands for the delivery. However, it costs the companies a hefty sum of money and creates an immense pressure on the warehouse team of these companies.

Under fire

Recently got companies such as Asos, JD Sports, Sports Direct and Amazon, criticise the way in which their employees treat. In the past, was also a Zalando under fire for the same reason. An undercover investigation by the Sunday Times brought to light that warehouse team of Amazon, in Dunfermline in Scotland to work, dismissal can be when they are four separate days in sick, even though they have a doctor’s certificate. Some of the workers camping even in the woods around the warehouse to the transport costs to avoid, because the pay is so low.

Also, during a study, this time by Channel 4 in Britain, were appalling working conditions discovered in a warehouse from JD Sports. A building in Manchester of the sportretailer was described as ‘worse than prison.’ The company has since an internal investigation was started.

Buzzfeed spoke with employees of the British moderetailer Asos, which led to shocking stories. The employees would be treated as machines.’ The giant high speed at which new items on the webshop, to be placed, and the large amount of purchases and shipments provide for an immense pressure on the employees of the company.

Fickle system

Recurring phenomena are delaying toiletbezoeken, the denial of breaks to drink water, unrealistic requirements in terms of targets and problems with the cash out of the already very low wages. The high pace at which new products are brought in and must be packed and shipped is very difficult to maintain by the people who are in this kind of large warehouses work.

“It is a business model that is based on instability, so there are peaks and valleys in the demand of the consumers. The way this is handled is very flexible workers to adopt them is very little to pay’, explains Neil Derrick from the GMB (Britain’s General Union) to Business or Fashion.

Actual price

The individual deliveries to homes of private individuals takes the retailers and brands a lot more than the complement of a winkelmagazijn. The price of home-delivery is approximately 20% of the total value of a product, while delivery to shops only 5 to 7%. The extra cost and pressure on the neck of the workers. In short, it’s the people at the bottom of the ladder who pay the price for the free or very cheap and lightning fast shipments.

Spoiled consumers

But scaling down is difficult, because consumers are now spoiled and expect quick deliveries. Search for them on various websites to the fastest and cheapest option you have found. A poll from Deloitte shows that nine out of ten online shoppers shipments as “fast” label when they that same day, the day after or two days after ordering to arrive. Everything takes longer, is seen as a slow delivery. Moreover, they want maximum five euro, pay for a delivery that same day and a fourth of the respondents were of the opinion that all deliveries should be free. Because the competition is great for retailers online, they want to be as good as possible, the wishes of the consumer to accept.

For luxury brands that is a little easier, since people who five hundred euro spend on a purchase without much thought five euros to pay for a delivery. But who a T-shirt order of ten euros, don’t want to be half of the cost, add to the product delivered to get.

Experts predict that in the future more and more robotics will be enabled for online shops, and the pressure on people, therefore, will be weakened. Who knows his robots in this story is indeed a solution, but in the meantime it is not bad to think about the frantic, fast deliveries and who is really there for the bill. In anticipation of the robots, we’re moving people in as machines.

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