The Oudejaarsloterij commercial for the state Lottery, a key player in the egeltje Freddie, was on Thursday named as the winner of the Gouden Loeki. The price for 25th anniversary ceremony. Last year, the award for the best promotion of the past few years, advertising of the state Lottery.
The advert was made by advertising agency TBWANEBOKO.
At Disneyland Paris, and the kerstreclame ah, the winners of Silver and Bronze, Loeki, the prices that are special for the anniversary edition of the sale price in the place.
The publicity of the Disneyland resort Paris is about a young duckling that’s crazy about the Donald Duck. In grocery store advertising, it is would be to see the supermarktmanager Ilse, played by actress Randy Fokke.
The other nominees were, inter alia, OHRA, Jumbo and PLUS. The awarding ceremony was held in a Theatre in Amsterdam, the netherlands.
The winners will receive a 50 percent determined by the audience, and the other half is due to a publiekspanel of a market research agency, GfK.
Previous winners of the Gouden Loeki, who, since 1995, it is awarded to, among others, the KNGF guide Dogs (take your wallet), Albert Heijn (The end of branch manager Of the valley), TELECOM (Goeiemoggel), and Heineken (Walk in Fridge). KLM was the first recipient of the award.
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