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The Fashion retailer, Boohoo are in trouble, then the ‘sent ‘ Naked’ campaign, which is reportedly facing teens

The striking campaign, has labeled as “troubling” and “socially irresponsible” by the Advertising Standards Agency (ASA), as a result of the demographic it was aimed that, according to the agency, the consumers, between the ages of 16 to 24-year-old.
(SWNS)

As a marketing strategy, and with the help of a double entendre have landed is a UK based fashion retailer, is in hot water with the advertising authorities.

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Boohoo has allegedly sent out an e-mail advertising, which is aimed a teens, and a woman with a long tan coat over a white dress. The cheeky slogan on the model read, “Send Nudes.” The text reads as follows: “the tone is set for the new season, the shades,” a reference to the new, nude-coloured options in the online features.

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The striking campaign, has labeled as “troubling” and “socially irresponsible” by the Advertising Standards Agency (ASA), as a result of the demographic it was aimed that, according to the agency, the consumers, between the ages of 16 and 24 years of age, according to SWNS. Boohoo is not a direct confirm to Fox News, to whom the e-mail advertisement is sent.

Boohoo has defended its advert, if only for the description of the color of the dress.
(SWNS)

The ASA has ruled that the e-mail in light of the “potentially harmful social trend,” pointing out that young people are more likely to “harm impacted,” by the pressure to share sexual images, reports SWNS.

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Boohoo has defended its advert, if only for the description of the color of the dress.

“The reference to ‘naked’ in this particular e-mail is associated with the nude fashion trend that is evident from the body of the e-mail with a photo of a model wearing a light brown jacket with the phrase ” Send Nudes. Set the tone with the new season’s shades of’ the view, ‘ a statement from the company to Fox News to read.

However, AS has been claimed, as consumers, just saw the topic header, which, it was said that the phrase “send nudes”–”, without further context, it was “likely to be of concern for many participants.”

The fashion site, which has been banned from publishing the advertisement or the marketing and advertisements such as this one.

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Boohoo, said in a statement that the company’s obligations to ensure that advertising is socially responsible.”

Also, another BRITISH brand, the Deluded, had the ad pulled this week after he was accused of “objectifying women.”

In the ad, the models are seen wearing skimpy bikinis, and the promotion of the brand’s swimwear line.

The text on the screen read, “If you are planning on wearing a dress during the summer, we’ve got you covered, kind of, sort of,” along with a winking emojis.

In the commercial, the women are seen to pose a provocative question, which drew complaints from viewers claiming the ad is “overly-sexualized, and objectified women.” The complaint, which allegedly occurred just recently, in spite of the commercial, it seems to have been live since June, and prompted the ASA to ban the advertisement.

“Given that the ad objectified women, as we get to the conclusion that it was irresponsible and likely to cause serious offence,” the ASA ruled.

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