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Apparently, sex really does not sell.
With a cheeky, X-rated promotion for a little-visited Vilnius, the capital city of the republic of Lithuania, has won an International Travel & Tourism Gold Award this week, presented by the World Travel Market in London, england, and has been credited with the increase of travel into the city centre.
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The tourist-oriented advertising, which, in the first instance, had mixed reactions to calls to Vilnius, “The G-Spot of Europe, with the suggestive slogan read, “No one knows what it is, but if you do find one, it’s great.”
The controversial campaign, which depicted a woman lying down with her face contorted, seemingly in pleasure, gripping a blanket with a map of the city of Vilnius, which is in 2018, launched in the weeks before the Pope Francis ‘ visit to the country. As a follow-up to the ad were a tourist to be overcome with ecstasy, as they stood in front of a building in the city.
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The city has doubled-down on the post and the website of the campaign, which is asking potential tourists to “build your personal pleasure map” – that is, they can do that by answering special questions, or the “skip the foreplay” is an option that the users of the site, a map of the city of Vilnius and its “pleasures.”
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With a cheeky, X-rated promotion for a little-visited Vilnius, the capital city of the republic of Lithuania, has won an International Travel & Tourism Gold Award this week, presented by the World Travel Market in London.
Even though the advertising is made to attract a more millennial audience, it was met with some backlash, and the Advertising Standards Authority concluded the ad was not “exploitative or degrading” to female character is used, and so dismissed, the complaint is received, KVIA reported.
In short, the campaign has worked, and has led to a 12 per cent increase in tourism to the city, Travel Pulse reports.
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“International tourism is a highly competitive field where only a few of the to differentiate,” Into Romanovskiene, head to the official development and business promotion agency, Head of Vilnius, said in a statement to Travel Pulse is to be shared.
“Not even to compete with the giants of tourism such as Las Vegas, was a great achievement.”