The ecological price of your jeans

Let your blue jeans talk… green.

Every year in Belgium, more than ten million jeansbroeken over the counter, and that is bad news for the environment. Cotton is not only responsible for a quarter of global pesticide use, to the bleaching, dyeing and other operations, various harmful substances. Not to mention the miles in lower cost areas produced jeans for the effects of them in the shop.

The Network Consciously Consume launches this week, therefore, Let your blue jeans talk… green, an awareness campaign around the environmental cost of jeans. The campagnesite provides information and figures on the theme, an application that the environmental impact of your jeans can compute, and an overview of sustainable alternatives. Unless you prefer a main differences.

Wim Denolf .


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