‘The Dutch market for mobile devices is saturated’
Almost all Dutch people who use a smartphone, tablet or e-reader like, are provided. The number of owners of such devices rises not more.
Of the Dutch population older than 12 years, 83 percent have a smartphone, 67% use a tablet and 25 percent an e-reader, reports research firm GfK on Thursday. Those figures are unchanged compared to 2015.
Also, the interest in smart tv’s and smartwatch remained approximately at the same level as a year earlier. Slightly more than one in three has a smart tv.
On average, households at the end of last year to 3.7 devices in your possession at up to 3.6 at the end of 2015. In the previous years was there a significant rise. The number of smartphones and tablets has doubled in the past five years.
Last year it was shopping and banking via the smartphone again something popular. Instagram, Snapchat and Pinterest were the growing social media. The use of Facebook is stable (72 percent of the people), while fewer people Twitter visit.