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‘The Break-up of the big-tech’s monopoly,’: More competitors to join the growing chorus ahead of hearing of the Congress

BOULDER, Colo (Reuters) – In April 2019 at the latest, Tile.com it helps users to find lost or misplaced items, it suddenly found itself competing with Apple Inc, after years of a mutually beneficial relationship with the iPhone maker.

FILE PHOTO: The Apple Inc. the logo can be seen hanging at the entrance of the Apple store on 5th Avenue in Manhattan, New York, New York, USA, October 16, 2019. REUTERS/Mike Segar

Apple-worn Tile on the app store, and has sold her products in stores since the end of 2015. It was even exhibited in the Tile, the technology, the biggest annual event in 2018, and the launch of the the sent out an engineer from the company’s head office on the development of a function with its own voice assistant, Siri.

At the beginning of the year, Tile with the managers read the news from Apple’s launch of a hardware product with a service that is similar to what Tile it was sold. In June, Apple had stopped the sales of Tile products in the stores, and has since been hired away one of the engineers.

“After careful consideration and months of problems with the Apple from the regular channels…, carpet tiles have made the decision to move forward, that is the concern about Apple’s anti-competitive practices,” Tile, general counsel and Kirsten Daru, told Reuters in an interview.

It’s starting to be one of the four companies, who have to testify in the recent hearing of the House Judiciary Committee’s antitrust subcommittee, Colorado, on Friday, urging Congress to look at how these companies are using their considerable influence in the online market to hurt rivals.

Similar studies are under way at the Ministry of Justice, the Federal Trade Commission, and a bipartisan collection of state attorneys general from dozens of states.

An Apple spokesperson said the company does not have to be a business model around it is to know the location of the customer and / or the location of the device, that the user check the information and they can choose what services they want, either on or off.

In September, House lawmakers asked the more than 80 companies for more information about how their business is being harmed by anti-competitive behaviour Amazon.com Inc., Apple, Facebook and the Alphabet of Google+. In October, the Chairman of the Committee, David Cicilline said that he expects to have a final report on the probe by the first part of 2019.

Other company witnesses, on Friday, the base camp, that is sell an online project management tool, and has led to concerns about Google’s advertising and search practices. Google is up more than 40% of the base camp traffic.

Google allows competitors to purchase ads on the base camp’s trademark, and the block and then to the consumer of the reach of the site, a Co-Founder, David Heinemeier Hansson told Reuters in an interview. The company was founded by several trademark infringement investigation via Google, it’s an internal process, but it is a long and slow process,” he said.

Google’s monopoly on search to be broken for the sake of a fair and honest marketplace,” said Hansson. A base camp has been forced to make more than $70,000 in annual advertising campaign in support of the brand to Google, ” he said.

A Google spokesman, Jose Castaneda, said, for the trademark terms such as the names of the company, the company’s balance sheet is in the best interest of both the users and the advertisers.

Google allows competitors to bid on trademarked terms because that gives the user a choice when they are searching for, however, if a trademark owner files a complaint, Google+, blocks competitors from using their real names in the text of the ad, Castaneda said.

Reporting by Nandita Bose in Colorado; Editing by Stephen Coates

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