Tesla touts the guarantees, as the senator calls for the company to rebrand ‘auto-pilot’

FILE PHOTO: An advertisement that promotes the Tesla auto-pilot in the showroom the AMERICAN car manufacturer, Tesla in zurich, Zurich, Switzerland, March 28, 2018. REUTERS/Arnd Wiegmann/File Photo

WASHINGTON (Reuters) – Tesla Inc. (TSLA.O) is recommended to protect the driver and the assistance system to “auto-pilot” after you have a Democratic senator in the u.s., on Friday, called on the automaker to rebrand the system, because it is “inherently misleading names.”

Tesla said in a letter made public Friday that it has taken steps to ensure the driver’s involvement in the system is associated with at least three drivers are killed. Tesla said in its letter that, in 2019, the new alerts for red lights and stop signs “to minimize the risk of a red light or a stop sign, which is as a result of the temporary driver’s negligence.”

Senator Edward Markey, said that he believed that the dangers of auto-pilot, you can be successful, but he also called for “rebranding and remarketing of the system in order to reduce misuse, as well as the construction of a back-to driver monitoring tools that will ensure that no one falls asleep at the wheel.”

Report by David Shepardson; Editing by Chizu Nomiyama

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