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Synamedia to see the pay-TV driving growth for the four years prior to the initial public OFFERING

JERUSALEM (Reuters) – Pay-TV software maker, Synamedia, the supplier of College of the Sky, and AT&T’s TV service, is of the opinion that the pay-TV market will continue to grow, despite the rise of streaming services such as Netflix and Amazon Prime Video.

Abe Peled, the chairman of the Synamedia, poses for a picture at the office, in Jerusalem, on the 29th of July, 2019 at the latest. Photo is July 29, 2019. (REUTERS photo/Steven Scheer

The chairman, Abe Peled, said that he believed that the operators would have to increasingly be forced to offer you packages that will have access to these, and any other streaming provider, in the sense that it would be necessary to have software to manage it.

Synamedia, which was made on the basis of Cisco’s video software and device, create a software that is accessing the content, manage digital rights, and to protect against piracy.

“The bundles will come back. The consumer is simply not in a position to pay for the purchase of all of the channels,” Peled told Reuters in an interview.

“The players who have their own infrastructure, if possible, since they provide streaming services, and to combine them, and make for a better viewing experience, or to continue to offer some of their own, and in combination,” he added.

Peled, chief executive of pay-TV security firm, then known as the nintendo ds, and between 1995 and 2012, and the sale of to Cisco for $5 billion. He said that he did not expect the last owner, Permira, is to leave the company for a minimum of three years of age.

“From my point of view, the company is a large corporation that makes money and prospects, and subsequently, the exit will present itself. The term shall not be less than three or four years,” said Peled, at the company’s research and development office in the City.

Such a time frame would be realistic for Permira, which bought Synamedia in October of last year for $1 billion.

Permira declined to comment.

The global pay-tv market is expected to decline in the next few years will be around $200 billion a year in 2017 for as low as $183 billion in 2023, according to the German database company, Statista.

But Peled believes Synamedia be able to take advantage of the growing regions, such as the clients changing their distribution on the internet, aimed at the promotion and the fight against piracy is a growing phenomenon, as the video is being circulated on the internet.

Season 8 of HBO’s Game of Thrones, which is the world’s most popular show, it was illegal to 66 million people worldwide, according to the anti-piracy and market analysis firm, Muso, compared with 19 million people watched the finale, it’s legal.

The Media research firm Magid has been found that 26% of millennials and the sharing of passwords for a video-streaming services, as Parks Associates forecasts that by 2021, $9.9 billion of pay-TELEVISION revenues and the $1.2 billion of OTT revenues be lost to the references of its parts.

“We’re starting from a good base,” said Peled. “But that will be the basis for the transformation of the course.”

Peled said, Synamedia, and that is the advantage of a money – focused anti-piracy protection, which will be carried out in Israel.

The company works with clients including Vodafone and the Astro Malaysia Holdings on the need to protect the $100 billion-worth of content by identifying, sharing and that the illegal web sites.

– Additional reporting by Pamela Barbagliera; Editing by Georgina Prodhan

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