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Sustainable cooperation Veja and Flaneurz: from childhood dream to old-school roller skates

‘She wears a plastic crown like Cinderella and roller skates in bed.” When Bon Jovi 17 years ago, sang about his Beauty Queen From Mars sounded like it might be weird that they are roller-skating, went to bed, but when you get acquainted with the new pair of Veja and Flaneurz, you understand that there are people who have their shoes on wheels don’t want to pull it out.

© Veja x Flaneurz

After two years of research and development grew the dream of the young founders of Flaneurz to a patented product. In collaboration with Veja they worked on an innovative reinterpretation of the old-school baskets on rollers. Shoes and tassenmerk Veja is known for its innovative technology, minimalist look, the use of sustainable materials. Click here to read the interview with the founders of Veja.

The French labels are also asked council to have a team of experts from the ‘Institut National de Podiatry’ and a test panel of experienced rollerskaters. The efforts loonden: the project was awarded with the Talents des Cités-award, a prize for young entrepreneurs in the popular French quarters.

Ethical

Both labels strive for sustainability and ethics in their designs. By from the French suburb of La Courneuve to work, they want to contribute actively to the economic and cultural revival of the neighborhood. In addition, it supports Flaneurz the association “Mobile en ville’. Per sold product gives the brand the amount that is needed to walk 1km for the disabled to pay.

Also in terms of the materials to work the labels on ethically responsible manner. The baskets are fabricated in organic rubber tapped from the amazon rainforest. This increases the economic value of the rainforest and carry the brands to the fight against deforestation. In addition, the leather for sneakers leather tanned through an environmentally friendly process with the extracts of the Acaciaplant. The used cotton is 100% organic and sourced from Tauà in Brazil. Local cotton farmers are working at a fair wage and agro-ecological manner, free of chemicals and pesticides.

The funding for the project was done through the American crowdfundingwebsite Kickstarter, with projects by third-party financing.

This limited edition basket-rollers costs 475 euro. They are available from June in a select list, Veja multi-brand stores and via www.veja-store.com or www.flaneurz.com. In Belgium, the roller skates available at Privejoke in Brussels.

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