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Study: ‘No difference between the yogurt of A-brands and private brands to taste”

The difference between food products of an a-brand and private label is not a taste, although consumers have come to expect. That turned out to be a study of a hundred people for the taste of yogurt, reports the university of Ghent.

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“When brands years ago were introduced, was the quality of it is significantly lower than that of the A-brands. But now that private label products are a huge evolved at the level of quality, often even to the level of A-brands”, says researcher Joachim Schouteten of the faculty of Bio-engineering.

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“If you use a product regularly consume, there emerges a bond between you and the product. That is what A-brands on the basis of advertising trying to strengthen.”

The researchers showed a hundred test subjects three times yogurt taste: once without the brand, one time after they get their expectation about the taste had indicated, and a final time with the brand clearly visible. “The test subjects expected that they are the yogurt of a brand better find than that of a house brand. But that turned out differently: in the test found that they were at A brands even stronger negative emotions experienced as the brand knew. Moreover, it turned out that she is the yogurt of A-brands are less good found than expected”, reports the university of Ghent.

The expectation about the taste of the private-label was lower, but the taste test gave the test subjects that they are in the yogurt of in-house brands as good as that of the A-brands. “If you use a product regularly consume, there emerges a bond between you and the product. That is what A-brands on the basis of advertising trying to strengthen. For brands, however there is no or very little advertising. In this test we see that your taste is often affected by the relationship that you have with a particular brand, rather than by your relationship with the food product itself,” says Schouteten. (Belga)

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