Study confirms: the Majority of top brands still use no durable cotton

Four out of the five top brands around the world make the most of cotton purchases, to do this anything but sustainable. That according to an independent study commissioned by the Pesticide Action Network and world wildlife fund (WWF).

© Cotton T-shirt

Cotton is in eighty countries all over the world grown and is the main raw material for the textile industry, accounting for approximately 32 percent of all fibres used. But cultivation also creates environmental and social problems, in particular through the massive use of pesticides and water. The research shows that more sustainable variants often ignored by the major brands.

Of the 37 surveyed brands do 29 not take into account sustainability in the procurement of cotton. The good students scores furniture & housewares giant IKEA best with 12 points. Then follow C&A (9 points), H&M (9 points), Adidas (7,75 points) and Nike (6,75 points).

No more excuses

“IKEA, C&A and H&M currently have, shows that with durable cotton good things to do, but still let in a lot of top companies down,” says Richard Holland of WWF. “While the procurement of sustainable cotton is is easier than ever. For companies, there is no excuse for products without durable cotton to sell.”


For companies, there is no excuse for products without durable cotton to sell.

“That not more companies make use of sustainable cotton is a huge missed opportunity,” says Keith Tyrell, director of PAN UK. “The conventional cotton production uses an excessive amount of water and dangerous pesticides, often with serious ecological and social consequences. A larger market for sustainable cotton is the best way to the cotton cleaner and the health of workers is protected.”

Focus of research

Rank a Brand, the organisation which carried out the research, evaluated the businesses on three areas: policies, traceability, and procurement and use. Companies could earn the most points, with good performance in the area of purchasing and use. Here they were judged on the amount of organic or fairtradekatoen that they have in their products.

PAN UK), Solidaridad, and WWF call on all companies that have large quantities of cotton to use, to set targets for the use of sustainable cotton to formulate, realize and report on. Companies that take this seriously, would by 2020 100 percent sustainable should be buying. (IPS/LP)

If you like the work of Rank a Brand to support and you want to connect with their network of responsible consumers, you can Friend of Rank a Brand for euro 25, – per year, or more if you can afford. You will get control in the sectors and the brands that they examine and the criteria.


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