Stricter rules are in store for Google, Facebook on UK to advertise online.

LONDON (Reuters) – uk competition regulators looked at in order to earn from Google and Facebook, an in-depth examination of their mastery of online advertising on Monday, but it is the one of the need for more stringent rules to curb any negative consequences.

FILE PHOTO: The logo of Google is displayed on the high-profile, high-tech start-ups and business leaders, the meeting, Tour-Tech,Paris, France-May 16, 2019 at the latest. REUTERS/Charles Platiau/File Photo

A commitment from the government to the reform of the regulatory environment and the global challenges of the management of the tech giants, and the recommendations are more applicable to the Competition and Markets (CMA), said, adding that ” big “wasn’t necessarily “bad”.

The CMA said that Google made more money than 90% of the revenue for search advertising in the united Kingdom by 2018, with a turnover of around 6 billion lbs, and Facebook accounted for nearly one-half of all display advertising in the last year.

While they have brought in innovative and value-added products and services to the market, and it was, it could have negative consequences for the users of their services, and that the people do not have the feeling of being in control of their personal data for the use of the platform.

“The majority of us visit social media sites, and search on the internet each and every day, but it is how these companies work, it may be a mystery,” CMA’s Chief Executive, Andrea Coscelli, said in a report.

Facebook said it was “fully committed” to contribute to the CMA’s consultation, and will continue to deliver the benefits of the technology and any relevant advertising for users in the united Kingdom.

“We agree with the CMA that the people in control of their own data and transparency on how it is used,” a spokesman said, adding that it is for each and every ad Facebook shows you, it gives you the option of disabling the ads by the advertiser in full.

Facebook also said that it provided a tool to help people take control of their data and transfer it to other services as well.

Google’s VP for the uk & Ireland Ronan Harris said that it would continue to work with the CMA, and the authority on digital advertising, it said, “supporting the web sites that people know and love their sales and the reach of it.

“We have an easy-to-use controls that allow people to put their data in Google’s services, such as the ability to turn off personalized advertising, and it will automatically delete their browsing history.”

In the SOUTH, which was the start of the trial in July, said that it was to look at how companies collect and use data, and how they are monetised and what that means for the competitors, as well as the people and companies that use the services.

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Christian Ahlborn, global head of competition at law firm Linklaters, said the CMA had identified its desire for a new regulatory regime, but it is not an in-depth investigation.

“All of this suggests that, by 2020, it will be a year of intense scrutiny by the CMA,” he said, adding: “More generally, online advertising, and it remains the subject of investigation by regulatory authorities around the world are concerned about the speed, the size and the complexity of the sharing of information.”

The CMA invited comments on its findings by Feb. 12, by the year 2020.

Editing by, Louise Heavens and Alexander Smith

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