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Steel says that Samsung’s smart watch faces violated his trademark

FILE PHOTO : The logo of Samsung Electronics is seen at its office in Seoul, South Korea January 7, 2019. REUTERS/Kim Hong-Ji/Photo File

ZURICH (Reuters) – the Swatch Group has filed a complaint against Samsung Electronics Co and Samsung Electronics America Inc., say the two companies are infringing on its trademark, designs for downloadable smart watch faces.

The Swiss watchmaker said the Korean companies are looking to the faces that “bear identical or almost identical trademarks, the” trademarks are owned and used on its brands Longines, Omega, Swatch, and Tissot.

“This unabashed copy of the Notice can have only one purpose – to trade off the fame, reputation and goodwill of the Swatch Group Companies’ products and brands built carefully over decades,” Swatch Group said in a submission to the court of the Southern District of New York.

Swatch, which has asked for a trial in the complaint, which also claims, unfair competition and unfair commercial practices, was not immediately available for comment.

Samsung is also not immediately available for comment.

Reporting by John Revill; editing by David Evans

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